An enhanced architecture for mobile retailing

Abstract

In this paper, we describe how to apply our previous research outcome, the MobiPass architecture to the retailing industry to enrich the shopping experience and provide new capabilities in the full retailing process. We consider these capabilities within the framework of Assael's five stages of the retail process By employing the MobiPass architecture in the retailing industry, the retailers and buyers can establish a trustworthy connection regardless of whether they have prior knowledge of each other or not, information gathering can be more intelligent and accurate, it enlarges the range of the customer's options and helps the retailer to filter to more likely genuine potential buyers. Furthermore, the MobiPass architecture can be used to provide new options in retail payment.