“…Hopefully, more information will be forthcoming that adds to the makeup of this interesting clinical cohort (now advertised as 160,000 members)—one that is so relevant to a better understanding of motivations, unmet clinical needs, and satisfaction given the growing use of hybrid care in this digital world of menopause. In Faubion's analysis of FemTech menopause management, 7 she predicted that “expansion of digital health services will very likely break down some existing barriers to care for underserved women and may narrow the gap in health care disparities, not only in terms of access but also hopefully in quality and affordability.” At the same time, in a recent call by experts to demedicalize menopause and reframe it as a normal life process, the authors promoted the use of impartial noncommercial online tools and resources for evidence-based education and self-managed treatment options as a strategy for empowerment 19 . How these pointed challenges will be handled by the direct-to-consumer health industry is anyone's guess, but it will be interesting to watch.…”