2021
DOI: 10.47738/ijaim.v1i2.10
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An Empirical Study to Understanding Students Continuance Intention Use of Multimedia Online Learning

Abstract: The purpose of this study was to assess students' ongoing intentions towards online multimedia learning such as perceived usefulness, ease of use, and flow experience. The sample of this study was 523 students who used off-campus/online learning resources and examined the content of online learning resources and their multimedia aspects. The Extended of Technology Acceptance Model (TAM) was used to predict students' continuing intentions. The results showed that students' intentions were positively influenced … Show more

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Cited by 10 publications
(10 citation statements)
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References 24 publications
(34 reference statements)
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“…Efforts that can be used to get a positive impression of CE include utilizing tangible or intangible assets [10,50]. CE can be an important benchmark in determining the impact of the sustainability of the business transaction because CE is an outcome that arises from the psychology of the customer [6]. By using the CE concept, providers should be able to build strategies that are obtained from the results of identification and observation of customer behavior, so that providers can map specific market share, as well as push prices competitively [51].…”
Section: Customer Experiencementioning
confidence: 99%
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“…Efforts that can be used to get a positive impression of CE include utilizing tangible or intangible assets [10,50]. CE can be an important benchmark in determining the impact of the sustainability of the business transaction because CE is an outcome that arises from the psychology of the customer [6]. By using the CE concept, providers should be able to build strategies that are obtained from the results of identification and observation of customer behavior, so that providers can map specific market share, as well as push prices competitively [51].…”
Section: Customer Experiencementioning
confidence: 99%
“…If studied more deeply, at this time the government has taken social media as the medium of communication to customers and citizens, identifying customer and citizen needs, and facilitating business-to-customer (B2C) and government-to-citizen (G2C) interaction. As a result, customers and citizens are able to deliver their personal opinions, experiences and comments that are aimed at increasing the value of a product and service, as well as determine government policies or guidelines [6,7]. From the various advantages mentioned above, social media allow companies and users to connect directly, gather like-minded people, take the user into different viewpoints and behavior, and attract the regard of the public at large [8].…”
Section: Introductionmentioning
confidence: 99%
“…Detection is defined as the process of identifying the occurrence of a cyber-attack [74]. The process of identifying cyber-attacks can be carried out by organizations by conducting an operational and strategic analysis of incidents and monitoring security alerts regularly [75]. The response is the reaction caused by the detection of a cyber-attack [75].…”
Section: Cyber Security Readinessmentioning
confidence: 99%
“…The process of identifying cyber-attacks can be carried out by organizations by conducting an operational and strategic analysis of incidents and monitoring security alerts regularly [75]. The response is the reaction caused by the detection of a cyber-attack [75]. Organizations need to have a failover monitoring system in place to respond to failures [76] and a recovery plan for cyber-attacks that occur [77].…”
Section: Cyber Security Readinessmentioning
confidence: 99%
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