An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka

Abstract

This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better work efforts, it is important to note that job satisfaction influences satisfactory performance output. It is found that brand image psychologically influences and motivates employees and is strongly related to employees working effort. About 100 questionnaires were distributed among the respondents of BAT Dhaka and data were analyzed. Correlation analysis and stepwise regression analysis were performed for testing hypotheses. The research showed that relationships exist between Training, Brand Image, and Job satisfaction among employees working performance.

Employee Turnover Intention in Travel Agencies: Analysis of Controllable and Uncontrollable Factors

“…According to Jago and Deery (2004), the internal labor market consists of training, job security and promotional opportunity, which are all significantly related to turnover intention. A recent empirical study has shown strong relationships between training, job satisfaction, job performance, morale and eventually job commitment (Chowdhury, Hira, Mamun, & Kaisar, 2012). Where strong barriers exist in these three components, turnover intention may be high.…”