An Empirical Study on the Motivation of Helping Behavior in Rats

Han, Shu; Chen, Yaqin; Zheng, Benhuiyuan; Wang, Yaxin; Yin, Bin

doi:10.1101/2023.02.01.526568

Cited by 3 publications

(2 citation statements)

References 80 publications

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“… Ueno et al (2019) obtained similar results in mice for the incentive value of the restraint tool. In addition, many studies have also confirmed the important incentive value of social contact/interaction ( Calcagnetti and Schechter, 1992 ; Peartree et al, 2012 ; Kitchenham et al, 2019 ; Han et al, 2023 ).…”

Section: Why Help Others: Pursuing Social Contact or Other Rewardsmentioning

confidence: 92%

Why help others? Insights from rodent to human early childhood research

Chen

Han²,

Yin³

2023

Front. Behav. Neurosci.

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Helping behavior are actions aiming at assisting another individual in need or to relieve their distress. The occurrence of this behavior not only depends on automated physiological mechanisms, such as imitation or emotional contagion, that is, the individual’s emotion and physiological state matching with others, but also needs motivation to sustain. From a comparative and developmental perspective, we discover that the motivation for helping behavior has a deep foundation both phylogenetically and ontogenetically. For example, empathic concern for others, relieving personal distress and the desire for social contact are universal motivations across rodents, non-human primates and human early childhoods. Therefore, a circle-layered model integrating evidences for motivation for helping behavior from rodent to human early childhood research is proposed: the inner circle contains the emotional-behavioral system and the outer circle contains the affective-cognitive system. The application of this model has significance for both behavioral neuroscience research and cultivating prosocial behavior in human society.

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Section: Why Help Others: Pursuing Social Contact or Other Rewardsmentioning

confidence: 92%

Why help others? Insights from rodent to human early childhood research

Chen

Han²,

Yin³

2023

Front. Behav. Neurosci.

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“…Communicated content contains the basic contributions of the products, some experiences of shopping for the customers. These actions may guide to the EWOM (Chai & Zheng, 2019). In the network environment, the amount of WOM information is huge and growing rapidly, which affects consumers' cognition and evaluation of products or services to a large extent.…”

Section: Introductionmentioning

confidence: 99%

Electronic word of mouth (EWoM), brand image and consumer’s purchase intention: Basis for purchase decision model

Zhang¹

2023

IJRSM

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This study makes the research on the relationship of EWOM, brand image and customers' purchase intention based on the purchase decision model and the samples focus on Hefei city in Anhui province. The specific effect and relationship could take the assessment of the specific dimensions for these three variables. EWOM owns the specific dimensions of positive valence, content and intensity. Brand image also gets the detailed dimensions of brand identity, brand personality and brand behavior. Meanwhile, the purchasing intention of customers also has the dimensions of risk, service of customers, experiences of shopping and perception of products. According to the collected investigation data resources, it shows that EWOM owns a highly significant relationship with positive direction with brand image and it also owns a highly significant influence and positive relationship with the purchase intention for costumers. Besides, brand image also owns a highly significant influence on the purchase intention for the customers. Lastly, this study proposed a model of the relationship among these three variables and intensifies the purchase decisions for customers.

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Neurophysiological analysis of disadvantageous social inequity: Exploring emotional behavior changes and c-Fos expression in a male rat model

Jeong,

Noh

2024

Behavioural Brain Research

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An Empirical Study on the Motivation of Helping Behavior in Rats

Cited by 3 publications

References 80 publications

Why help others? Insights from rodent to human early childhood research

Why help others? Insights from rodent to human early childhood research

Electronic word of mouth (EWoM), brand image and consumer’s purchase intention: Basis for purchase decision model

Neurophysiological analysis of disadvantageous social inequity: Exploring emotional behavior changes and c-Fos expression in a male rat model

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