An Empirical Study on the Use Intention to Sharing Economy Services : Focusing on Price Sensitivity, Reliability and Technology Acceptance Model

Lee, Jungsoo; Jeon, Heesung; Jeong, Myoung Sun

doi:10.14400/jdc.2016.14.7.57

Cited by 2 publications

(2 citation statements)

References 45 publications

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“…The validity of this study complied with the criterion that a factor value over 0.60 is acceptable in the empirical data that was argued by Spearman (1904) and suggested in the exploratory factor analysis by Lee et al (2016aLee et al ( ,2016b. The reliability was verified with a criterion that Cronbach's α has an internal consistency ranging from 0.957 to 0.853 (Nunnally and Bernstein 1994).…”

Section: Validity and Reliability Of The Measurement Toolssupporting

confidence: 75%

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Influence of the Characteristics of Sports Sharing Economy Services on Intention of Use: The Mediating Effect of Consumer Attitude and Trust

Kim

Lee

2022

Social Sciences

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This study empirically investigated the effectiveness of the characteristics of sports sharing economy services that has been highlighted recently. The study used consumers’ attitude and trust as parameters of the association between the characteristics and use intention of consumers. There are three research questions in the study. The first question is whether the characteristics of sports sharing economy services affect the consumers’ use intention. The second question is whether the characteristics of sports sharing economy services affect the attitude of consumers and the trust level in sports sharing economy services. The third question is whether the attitude and trust level of consumers mediate sports sharing economy services and use intention. A survey was conducted among college students using a convenient sampling method. We found that: (1) service characteristics such as usefulness, bonding, and consistency had a positive influence on use intention, and risk factor had a negative influence; (2) the service characteristics significantly influenced consumer attitudes and trust of the sharing economy services; usefulness, bonding, and consistency had a positive influence, and risk factor had a negative influence; and (3) the attitude and trust of consumers toward sharing economy services affected use intention; usefulness, bonding, and sustainability had a positive influence, while risk factor had a negative influence. Thus, it was confirmed that the attitude and trust level of consumers mediated sports sharing economy services and use intention. This study also suggested academic and practical implications to establish a more effective sports sharing economy service marketing strategy and develop quality content in relation to the service characteristics and consumers.

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Section: Validity and Reliability Of The Measurement Toolssupporting

confidence: 75%

“…Reliability influences the purchase intention. Therefore, it is very important to instill positive emotions in the brand (Lee et al 2016a). There are studies that verify consumer attitude using parameters in the characteristics of sharing economy services (Cho 2019).…”

Section: Relationship Between Consumer Attitude and Use Intentionmentioning

confidence: 99%

Influence of the Characteristics of Sports Sharing Economy Services on Intention of Use: The Mediating Effect of Consumer Attitude and Trust

Kim

Lee

2022

Social Sciences

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Design of TAM-based framework for credibility and trend analysis in sharing economy: Behavioral intention and user experience on Airbnb as an instance

Wang,

Hung,

Huan

et al. 2024

COMSIS J

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Sharing economy redefines the meaning of share. Thanks to it, products provided by suppliers may have rather different standards due to their subjective consciousness. This situation brings high pre-purchase uncertainties to consumers, therefore, trust between suppliers and consumers then becomes a key to succeed in the era of sharing economy. Airbnb, one of the platforms that best describes the concept of sharing economy, is taken as an example in this study. Our team designs a series of scenarios and assumptions that follow the criteria of the Technology Acceptance Model (TAM) to find out various factors that affect customer behavioral intentions and prove that trust is the most important factor in the Sharing economy. Both parties, including host and user on the platform, are considered as subjects, and a three-year-long questionnaire test is implemented to collect data from end-users in order to reach an objective conclusion. Partial Least Squares-Structural Equation Modeling is then applied to verify the hypothesis. In addition, consumption is a continuous action, personal experience may also affect trust in the Airbnb and even consumption propensity. Therefore, Multi-Group Analysis (MGA) is used to explore the impact of consumer experience differences on trust and purchase intention. Finally, the results show that the ease of use of the Airbnb Platform has a greater impact on consumer attitude than all of the information on Airbnb, and then have a positive impact on overall behavioral intentions.

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An Empirical Study on the Use Intention to Sharing Economy Services : Focusing on Price Sensitivity, Reliability and Technology Acceptance Model

Cited by 2 publications

References 45 publications

Influence of the Characteristics of Sports Sharing Economy Services on Intention of Use: The Mediating Effect of Consumer Attitude and Trust

Influence of the Characteristics of Sports Sharing Economy Services on Intention of Use: The Mediating Effect of Consumer Attitude and Trust

Design of TAM-based framework for credibility and trend analysis in sharing economy: Behavioral intention and user experience on Airbnb as an instance

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