Abstract:In recent years, cities are heavily investing in visual identity and its image. Literature revealed art has been used as a tool to escalate the city image by improving visual quality. This paper present of identifying the role of art in raising city image in the context of youth perception. The paper engages a case study in Kampung Pelangi, Semarang city. Likewise to response to the rapid change of urban city, Semarang city was attempted to paint the slum area becomes more colorful and attractive. Thus, potent… Show more
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