An Empirical Study on Global Marketing Strategy of Korean Cultural Contents Industry

kimchangbong,; 남윤미,

doi:10.15719/geba.12.5.201112.3

theebusinessstudies

2011

DOI: 10.15719/geba.12.5.201112.3

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An Empirical Study on Global Marketing Strategy of Korean Cultural Contents Industry

kimchangbong kimchangbong¹,

남윤미 남윤미²

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An Empirical Study on Global Marketing Strategy of Korean Cultural Contents Industry

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References 9 publications

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