“…Considerable effort in mobile app studies has been devoted to understanding the adoption of apps by mining the ratings, reviews, number of downloads, and other measures such as uninstalls [17,19,20,22,26,27] from app markets as indicators of users attitudes towards apps. Other research efforts focus on understanding the adoption of apps through in-app user behavior analysis, which including contextual data analysis [18], natural language data analysis [1,5,25], and so on [4,6,24,37,41]. However, there are some limitations from the perspective of innovation diffusion.…”