An empirical study of success factors in Korea’s game industry
Jun-Ho Lee,
Jae-Kyu Lee,
Seung-Gyun Yoo
Abstract:Korea's game industry is enjoying remarkable growth along with China and Southeast Asia. This study proposes and analyzes the relationships among characteristics of the basic environment, such as management, technology, marketing, and industry trends, among Korea?s game companies. Through this analysis, game companies can attempt to achieve growth and expansion into global markets. From this study, these achievements can be made through leadership in technological development, by identifying competence in mana… Show more
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