2022
DOI: 10.3390/electronics11030293
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An Empirical Study of Mobile Commerce and Customers Security Perception in Saudi Arabia

Abstract: Digital transformation of businesses has seen tremendous growth recently, moreover, COVID-19 has increased online shopping. However, it is important for businesses that customers’ online shopping experience is secure and joyful. In this paper, customers’ security perception regarding some leading mobile commerce applications in Saudi Arabia is explored. Our survey questions focused on three aspects, namely: Consumer rating, trustworthiness, and credit card security. The results highlight that consumers perceiv… Show more

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Cited by 29 publications
(20 citation statements)
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References 60 publications
(58 reference statements)
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“…Still, criminals are also finding new methods to target a customer or firm as technology develops. Similarly, firms support implementing innovative and trustful technologies and tools on their websites to remain competitive and maintain the trust of their customers ( Gull et al, 2022 ). On the other hand, researchers are also continuously enhancing the technology, e.g., work has been done to improve the effect of false alarm detection and then more accurately identify real alarms ( Li S. et al, 2022 ), and various tools were proposed for phishing detection ( Gupta et al, 2021 ).…”
Section: Discussionmentioning
confidence: 99%
“…Still, criminals are also finding new methods to target a customer or firm as technology develops. Similarly, firms support implementing innovative and trustful technologies and tools on their websites to remain competitive and maintain the trust of their customers ( Gull et al, 2022 ). On the other hand, researchers are also continuously enhancing the technology, e.g., work has been done to improve the effect of false alarm detection and then more accurately identify real alarms ( Li S. et al, 2022 ), and various tools were proposed for phishing detection ( Gupta et al, 2021 ).…”
Section: Discussionmentioning
confidence: 99%
“…All the previous features have made M-commerce more popular among users, the number of mobile phone internet users in Saudi Arabia in 2022 is estimated at 33.14 million which represents 92.46% internet penetration of the total population [ 87 , 88 ] and the average resident in Saudi Arabia owns more than one mobile phone. Saudi Arabia is viewed as a large market for online shopping [ 39 ] and is well-positioned to become a leading player in e-commerce industry within the region [ 60 ]. Both private and government organizations are working toward increasing availability of mobile applications in the marketplace, which has contributed to the growing popularity of m-commerce among users [ 104 ].…”
Section: Theoretical Background Research Model and Hypothesis Develop...mentioning
confidence: 99%
“…M-commerce has reached practically all areas, including healthcare, entertainment, marketing, and business. Gull et al (2022) claim that m-commerce provides businesses with low-cost and wide functionalities. It enables individuals and businesses to stay connected around-the-clock (Taneja, 2021).…”
Section: Literature Review and Hypothesis Development M-commerce Serv...mentioning
confidence: 99%