An Empirical Study of Key Factors Influencing Consumer’s Purchase Intention Towards Electric Vehicle in Bangkok Metropolis, Thailand

Montian, Korakrich; Suthikarnnarunai, Nanthi; Rattanwong, Wanchai

doi:10.2139/ssrn.3497384

Cited by 4 publications

(2 citation statements)

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“…Preference and attitude is based on their individual desire, convictions of the outcomes due to as a result of certain behavior (Ajzen, 1991; Gulzari et al, 2022; Sipilä et al, 2017). With the rising aspirations in young consumers especially millennials and Generation Z Consumers, it is observed that car has become the need and lifestyle statement (Montian et al, 2019). This is evident from the fact that in 2022, around 41% of cars sold in India were priced above INR 10 lakh, which was just 16% in 2018 (Garg, 2023).…”

Section: Literature Reviewmentioning

confidence: 99%

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

Chaudhary

Kate²

2023

Bus Strat Dev

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The overarching objective of this study is to understand factors that influence the customer attitude and eventually purchase intention towards electrical vehicles (EVs). Market survey was done in major cities of 3 states of India to examine the customer attitude and purchase intention towards (EVs). The collected data was analyzed by using partial least squares‐structural equation modeling techniques. It has been found that the factors like overall customer value (performance and cost), awareness and sensitivities towards the climate change, and perceived benefits are the major factors that influence the attitude and subsequently the adoption of EVs by millennials. The factors like perceived price and social acceptance are relatively less significant in terms of their influence on the attitude and purchase intention towards EVs. Hence, it has been concluded that the environmental concern, performance features, infrastructure facility positively influence the attitude and purchase intention towards EVs. This study essentially underscores the importance and role of coordinated impact of performance, features, and infrastructure and climate change sensitivities in influencing and enhancing the adoption of EVs in India, in the context of current market scenario. Hence, this study contributes by providing actionable insights to manufactures and government for developing and communicating pragmatic value proposition to promote EVs. This study brings fresh perspectives on creating positive attitude and purchase intention towards the EVs by providing a model that could be leveraged for devising a long term and sustainable strategy.

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Section: Literature Reviewmentioning

confidence: 99%

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

Chaudhary

Kate²

2023

Bus Strat Dev

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“…On the other hand, a paper conducted by Montian et al (2019) had conducted a survey and identified 4 key factors that influencing consumer's intention to purchase electric vehicle in Bangkok, Thailand, namely, 1. Finance factors, 2.…”

Section: The Case Of Thailandmentioning

confidence: 99%

Does Thailands new electric vehicle policy affect Battery Electric Vehicle (BEV) adoption?

Thitiphatthanawanit

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Transportation accounted for about 27 per cent of the total Greenhouse gas emissions in the United States. The shift from Internal Combustion Engine vehicles (ICEs) to a cleaner vehicle type such as Battery Electric Vehicles (BEV), could potentially reduce the air pollution and Greenhouse gases released into the atmosphere, thus, slowing down the pace of global warming. However, most people still have doubts on the reliability and prices of the BEVs. Many governments in developed countries such as Norway have proved that government incentives policy can be used to incentivize the BEV adoption. This paper analyzes particularly on the case of Thailands EV incentives policy, including both non-monetary and monetary incentives policy such as a reduction of import duty and excise tax, 18,000 Baht to 150,000 Baht subsidy, and exemption of import duties on electrical components. In addition, the Ordinary Least Square method was used in this paper to analyze whether the EV incentives policy and other relevant factors could lead to a higher number of new BEV registered or not. It was concluded that the EV incentives policy is associated with an increase in new BEV adoption by 40-65 per cent. Other relevant factors such as oil prices appear to have statistically significant predictive power for the adoption of BEV in Thailand; a 1 per cent increase in diesel price per liter is associated with a 1.3 per cent increase in the number of new BEV registered monthly, and 1.65-2.16 per cent for a 1 per cent increase in Benzene price per liter. Meanwhile, lending interest rate, median household income, and the number of charging stations do not seem to be statistically significant to affect the new BEV adoption.

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Understanding and identifying barriers to electric vehicle adoption through thematic analysis

Gopal

2021

Transportation Research Interdisciplinary Perspectives

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An Empirical Study of Key Factors Influencing Consumer’s Purchase Intention Towards Electric Vehicle in Bangkok Metropolis, Thailand

Cited by 4 publications

References 0 publications

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

Does Thailands new electric vehicle policy affect Battery Electric Vehicle (BEV) adoption?

Understanding and identifying barriers to electric vehicle adoption through thematic analysis

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An Empirical Study of Key Factors Influencing Consumer’s Purchase Intention Towards Electric Vehicle in Bangkok Metropolis, Thailand

Cited by 4 publications

References 0 publications

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

Does Thailands new electric vehicle policy affect Battery Electric Vehicle (BEV) adoption?

Understanding and identifying barriers to electric vehicle adoption through thematic analysis

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Product

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Does Thailands new electric vehicle policy affect Battery Electric Vehicle (BEV) adoption?