An empirical study of community cohesiveness, community attachment, and their roles in virtual community participation

Kim, Dan J.; Salvacion, Mark; Salehan, Mohammad; Kim, Dae Wan

doi:10.1080/0960085x.2021.2018364

Cited by 31 publications

(23 citation statements)

References 129 publications

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“…Cohesiveness is closely tied to the harmony, belonging, and mutual connection (Huang, 2009); it is also tied to the common pursuit of shared goals (Carron, 1982) and a willingness to help the community succeed, share tacit rules and take the initiative in acting to benefit the community (Liaw and Chou, 2013). Kim et al (2022) reported that community cohesiveness plays a crucial role in virtual community participation, particularly when online members actively participate in activities in virtual communities (e.g. posting, commenting, and sharing).…”

Section: Community Cohesivenessmentioning

confidence: 99%

Enhancing relationship strategies with the live stream influencers

Hsu

2022

MIP

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PurposeLive streaming platforms have become an essential marketing medium. This study constructed a model based on a combination of psychological contract theory and trust transfer theory.Design/methodology/approachA survey was administered to viewers who watched live streaming sales videos belonging to the top three most popular categories on Facebook and purchased a featured product in the past 6 months.FindingsAll but one hypothesis were supported. Although psychological contracts significantly increased trust in live streamers and trust in products, trust in products was increased more through trust in live streamers than directly.Originality/valueThe authors identified prerequisites for psychological contract establishment and developed an integrated empirical model.

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Section: Community Cohesivenessmentioning

confidence: 99%

Enhancing relationship strategies with the live stream influencers

Hsu

2022

MIP

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“…Instagram's reputation mechanisms are easy to comprehend and follow and carry a massive potential in creating the virtual marketplace as a trustworthy platform for its community members (D. J. Kim et al, 2022). So, we can examine that trust in the C2C community directly relates to the expansion of brand trust.…”

Section: Trust In Virtual Communities and Brand Trustmentioning

confidence: 99%

How does consumer-to-consumer community interaction affect brand trust?

Tabish

Thomas

Rehman

et al. 2022

Front. Environ. Sci.

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This article seeks to study how the extensive usage of social networking sites (SNSs) and interaction in consumer-to-consumer (C2C) communities influence brand trust. Social networking sites have impacted internet commerce in a technologically advanced era; it connects global users. Social media ads have changed our thinking; new market trends are reshaping the business industry. This study empirically investigates a model based on media richness theory and social capital theory. Using data collected from users who conducted transactions on these sites, a theoretical model was developed to analyze the inspirations behind trust. The results show that Instagram’s media-rich platform enhances social capital and a sense of virtual community between its members, affecting trust. Instagram usage intensity does not immediately affect brand trust, but it has an indirect effect; community trust also positively influences brand trust. This study defines the role of a sense of virtual community (SOVC) and social capital (SC) in C2C communities only. This study delivers insights to managers on how to increase brand trust via SNSs. Prior studies on social commerce do not apply to C2C communities on social media platforms, especially Instagram. This study presents a novel standpoint of social capital and media richness structures as precursors of brand trust in C2C communities.

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“…On this platform, users with common interest in a certain field of knowledge congregate and exchange knowledge and experiences through the internet to achieve knowledge acquisition, dissemination and innovation ( Fang and Zhang, 2019 ). In the 21st century, human society has entered the era of the knowledge economy, and knowledge has become an extremely important factor in contemporary production ( Kim et al, 2022 ). With the rise of Web 2.0, technology has given users more active rights, so they can function both as consumers and creators of information content.…”

Section: Introductionmentioning

confidence: 99%

Formation mechanism of contributors’ self-identity based on social identity in online knowledge communities

Cheng

Zhang

et al. 2022

Front. Psychol.

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IntroductionContributors’ self-identity is a critical element in the sustainable development of online knowledge communities (OKCs). However, research concerning the formation mechanism of contributors’ self-identity remains scarce. This research posits information support, novel posting and sense of self-worth as mediating variables between social identity and self-identity to construct a path model, aiming to explore the way in which self-identity is formed on the basis of social identity in OKCs.MethodsTo examine this mode, an online survey was administered to many different OKCs, and 515 usable questionnaire responses were collected. Structural equation modeling was then employed to examine the model.ResultsThe R2 value of self-identity was 0.627, thus indicating that the model was able to explain 62.7% of the variance in self-identity. We find that self-identity emerges through the mediating effects of information support, novel posting and sense of self-worth. In addition, social identity can elicit novel posting and information support, which are all beneficial for enhancing the dynamics of OKCs and further generate sense of self-worth. We also observe that although social identity and individualized behavior (novel posting) are generally incompatible, they can be compatible in the context of OKCs.DiscussionSelf-identity as a contributor can be formed on the basis of social identity via the social path and the psychological path in OKCs, while the two paths for fostering self-identity are not independent of each other, and there is also a very strong link between behavioral and psychological mechanisms.

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An empirical study of community cohesiveness, community attachment, and their roles in virtual community participation

Cited by 31 publications

References 129 publications

Enhancing relationship strategies with the live stream influencers

Enhancing relationship strategies with the live stream influencers

How does consumer-to-consumer community interaction affect brand trust?

Formation mechanism of contributors’ self-identity based on social identity in online knowledge communities

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