Abstract:Millions of Muslims visit Makkah Al-Mukarramah every year for Hajj and Umrah. It is a mandatory part of both Hajj and Umrah rituals to visit Al Masjid Al Haram for various activities. Huge crowds and lack of prominent wayfinding signs make Hajis spend more time inside Haram trying to find their way that too in a tense and panicky state of mind. This paper aims at assessing the gravity of wayfinding associated challenges faced by Hajis by applying the well-known Customer Satisfaction Model and proposing possibl… Show more
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