2005
DOI: 10.1016/s0148-2963(03)00143-7
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An empirical investigation of Web site characteristics, consumer emotional states and on-line shopping behaviors

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Cited by 285 publications
(210 citation statements)
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References 12 publications
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“…Novak et al 15 evaluated arousal, control and positive affect as derived from Mehrabian and Russell ' s original theory in the cognitive fl ow model of web site usage, and found that positive emotion improves a user ' s experience. In addition, Mummalaneni 21 found that the presence of pleasure and arousal emotions highly impacts user satisfaction. However, Approach-Avoidance Theory argues that at some point arousal becomes too intense and may actually lead to avoidance behaviors.…”
Section: Approaching a Web Sitementioning
confidence: 99%
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“…Novak et al 15 evaluated arousal, control and positive affect as derived from Mehrabian and Russell ' s original theory in the cognitive fl ow model of web site usage, and found that positive emotion improves a user ' s experience. In addition, Mummalaneni 21 found that the presence of pleasure and arousal emotions highly impacts user satisfaction. However, Approach-Avoidance Theory argues that at some point arousal becomes too intense and may actually lead to avoidance behaviors.…”
Section: Approaching a Web Sitementioning
confidence: 99%
“…Mummalaneni 21 reports that a survey ranking 10 attributes of retail atmosphere conducted with 100 000 online shoppers found the most important attribute to be related to web site design. He found that some of the critical variables that lead online shoppers to avoid web sites include stress from cluttered web site design, poor product presentation, bad search engines and confusing processes.…”
Section: Affi Liation With a Web Sitementioning
confidence: 99%
“…The justification for using the S-O-R model in the present study is the relevant theoretical support extended to examine how marketing stimulus affect consumer in tention to purchase products under VDS. The researchers (Mummalaneni 2005;Kim et al 2009) have applied the S-O-R paradigm to predict consumer purchase behaviour and the findings supported its applicability. Secondly, the application of the S-O-R model has the strength of exter nal stimulus and internal processes at the same time.…”
Section: Development Of the Research Modelmentioning
confidence: 92%
“…Lee, 2013 A. Mollen et al, 2010; S. Rose et al, 2012;V. Mummalaneni, 2005), 온라인 관 련 연구들에서는 회피 반응, 접근 반응, 즐거움, 습득한 정보, 구매 여부, 만족도, 상호 작용, 지출한 비용, 충성도, 만족도 등이 사용되었다(J.…”
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“…Mallat et al, 2009 Ha et al, 2008;J. Kim et al, 2010 Bitner, 1992; S. Rose et al, 2012;V. Mummalaneni, 2005 …”
mentioning
confidence: 99%