An empirical investigation of the failure of Eastern German products in Western German markets

Hinck, Wolfgang; Cortes, Angelica C.; James, Karen

doi:10.1504/jibed.2004.007847

Cited by 19 publications

(21 citation statements)

References 36 publications

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“…Published research in this area has also confirmed the impact of animosity for products in general, (Hinck et al, 2004;Huang et al, 2010;Leong et al, 2008;Nakos & Hajidimitriou, 2007;Witkowski, 2000), for specific categories of products (Ettenson & Klein, 2005;Hong & Kang, 2006;Jimenez & Martin, 2010;Klein, 2002;Klein et al,1998;Nijssen & Douglas, 2004;Russell & Russell, 2006;Shimp, Dunn, & Klein, 2004;Shin, 2001;Shoham et al, 2006), and finally for hybrid products with partial shifts in production to animosity targets (Funk et al, 2010). Some studies have tested and established a correlation between the level of animosity and actual product ownership (Klein, 2002;Klein et al, 1998;Shin, 2001).…”

Section: Introductionmentioning

confidence: 83%

“…Previous studies find that animosity has some impact on various dependent variables, particularly buying intentions (e.g., Bahaee & Pisani, 2009;Funk, Arthurs, Trevino, & Joireman, 2010;Hinck, Cortes, & James, 2004;Hong & Kang, 2006;Huang, Phau, & Lin, 2010;Klein, 2002;Klein et al, 1998;Leong et al, 2008;Maher & Mady, 2010;Nakos & Hajidimitriou, 2007;Nijssen & Douglas, 2004;Parker, Haytko and Hermans 2011;Shin, 2001;Shoham, Davidow, Klein, & Ruvio, 2006;Witkowski, 2000).…”

Section: Introductionmentioning

confidence: 99%

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Exploring the animosity domain and the role of affect in a cross-national context

Nes

Yelkur

Silkoset

2012

International Business Review

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Purpose -The purpose of this paper is to contribute to the development of animosity theory in three areas; construct domain, the mediating role of affect and model testing.Design/methodology/approach -Exploratory and empirical research is carried out in two countries in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis.Findings -We find animosity is a four-dimensional construct which impacts buying behavior through affect.Originality/value -The research extends the domain of the animosity construct to a four-dimensional structure rather than the two-dimensional structure used in most previous studies. It is the first study to empirically test an extended animosity domain and investigate the mediating role of affective emotional responses between animosity and buying intentions.

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Section: Introductionmentioning

confidence: 83%

Section: Introductionmentioning

confidence: 99%

Exploring the animosity domain and the role of affect in a cross-national context

Nes

Yelkur

Silkoset

2012

International Business Review

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“…Although the majority of studies make an effort to survey "real" consumers and not simply rely on student samples, most of the samples concerned are based on convenience sampling. Notable exceptions are Hinck et al (2004), who engaged in random sampling, Klein and Ettenson (1999), whose household panel was based on probability random sampling, and Jung et al (2002) and Ang et al (2004), who employed a stratified random sampling method. Sample sizes range from 70 respondents (Shimp et al, 2004) to about 2000 (Jung et al, 2002;Ang et al, 2004;Klein and Ettenson, 1999).…”

Section: Animosity Backgroundsmentioning

confidence: 99%

Consumer animosity: a literature review and a reconsideration of its measurement

Riefler

Diamantopoulos

2007

International Marketing Review

287

320

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Consumer animosity has gained considerable attention in international marketing literature as a determinant of foreign product purchase behaviour. The purpose of this paper is two-fold: first, a state-of-the-art review of consumer animosity research is presented and specific issues for future research on consumer animosity are raised. Second, potential problems associated with the measurement of consumer animosity are highlighted and an alternative perspective for operationalizing the construct is proposed. Design/methodology/approach -First, a critical literature review on empirical consumer animosity studies is undertaken. Second, exploratory empirical results are presented, based on unprompted questioning, to identify both targets of animosity by Austrian consumers and underlying reasons for such animosity. Third, a MIMIC model overcoming the shortcomings of the current operationalizations of the consumer animosity construct is proposed. Findings -The exploratory study on Austrian consumers demonstrates that animosity targets of consumers cannot be considered as being given, i.e. consumers differ in their animosity targets, and there may be a number of (different) reasons causing animosity feelings such as economic, political, religious or personal. Originality/value -This paper reveals a set of problematic issues in current consumer animosity research and offers concrete approaches to overcome the latter. In particular, a formative measurement approach consistent with the conceptual definition of the construct is suggested and described.

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“…During the past decade, several articles confirmed that consumer animosity has an impact on purchase intentions in various national settings, such as animosity of U.S. consumers toward Japan (Klein 2002), different Asian consumers toward the United States and Japan (Ang et al 2004;Jung et al 2002;Leong et al 2008;Shin 2001), Dutch consumers toward Germany (Nijssen and Douglas 2004), Greek consumers toward Turkey (Nakos and Hajidimitriou 2007), Iranian consumers toward the United States (Bahaee and Pisani 2009), or Australian consumers toward France (Ettenson and Klein 2005). Other scholars expanded the scope of the concept to regional animosity within one country, such as consumer animosity between northern and southern regions of the United States (Shimp, Dunn, and Klein 2004) or eastern versus western Germany (Hinck 2004;Hinck, Cortes, and James 2004) as well as ethnic animosity between Jewish and Arab Israelis (Shoham et al 2006). Moreover, the concept has been applied in a business-to-business context (Edwards, Gut, and Mavondo 2007).…”

Section: Theoretical Background the Concept Of Consumer Animositymentioning

confidence: 99%

Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

Hoffmann¹,

Mai²,

Smirnova

2011

Journal of Marketing Theory and Practice

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An empirical investigation of the failure of Eastern German products in Western German markets

Cited by 19 publications

References 36 publications

Exploring the animosity domain and the role of affect in a cross-national context

Exploring the animosity domain and the role of affect in a cross-national context

Consumer animosity: a literature review and a reconsideration of its measurement

Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity

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