An Empirical Investigation of Critical Factors Affecting Acceptance of E-Learning Platforms: A Learner’s Perspective

Is virtual learning still virtually satisfactory in the post-COVID-19 era for pre-service teachers?

“…It is a web-based system that brings teachers, learners and content together anytime and anywhere [17]. It is a modern-day form of education, and its adoption has also been influenced by the Fourth industrial revolution (4IR) [10]. The educational strategy known as virtual learning is a method that makes it possible for students and teachers to collaborate and acquire knowledge by using various online platforms and modern technological tools.…”

“…The theory is famous for predicting the user's likelihood to accept technology [8,9]. TAM explains users' motivation, producing various outcomes [10] and technology acceptance from a cognitive perspective. Primarily, the acceptance and rejection of technology in the light of TAM are determined by perceived ease of use (PEOU) and perceived usefulness (PU).…”

Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing

“…The development of information and communication technology (ICT) has triggered e-learning, which is ICT-supported learning, having become an important enabler of the teaching-learning process [ 3 , 6 , 39 ]. In addition, ICT has facilitated the paradigm shift from teacher-centered to learner-centered education, so that learning becomes active by involving students in the learning process [ 1 , 40 , 41 ]. Meanwhile, the COVID-19, which introduced the term “new normal”, has accelerated this paradigm shift with a rapid transition from traditional face-to-face learning to online learning in higher education [ 42 , 43 ].…”

“…The Technology Acceptance Model (TAM) by Davis, (1989) , which is framed within the theories of Social Action Psychology, has been the most widely used theory to measure the success of new technology in terms of the acceptance and use of technology [ 1 , 25 , 26 , 29 ]. This model presents the perceived usefulness and the PEU as the main determinants of ATT and intention of use, which determines actual use.…”

“…The Internet has inevitably changed our way of life, both at work and in our communications, entertainment, shopping, and learning. Education, in particular, has adapted to the new technological scenario, benefiting from the advantages of new information and communication technologies (ICTs) to facilitate communication between teachers and students and the exchange of knowledge [ [1] , [2] , [3] ]. Hence, the concept of e-learning (i.e., electronic-learning) emerges as the integration of technology and education, becoming an effective learning medium nowadays [ 4 , 5 ].…”