An empirical investigation of a general theory of marketing ethics

Ethical Judgments in Business Ethics Research: Definition, and Research Agenda

“…Although empirical evidence shows that decision makers may simultaneously employ both teleological and deontological reasoning to arrive at ethical judgments (Hunt and Vasquez-Parraga, 1993;Mayo and Marks, 1990), it seems logical to assume that circumstances can lead decision makers to favor one path over the other. Consistent with our earlier discussion, we see parallels between the use of teleological versus deontological reasoning and systematic versus heuristic information processing.…”

Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

“…However, the largest number of articles was published on two topics: corporate ethical decision making [DM] (e.g. Goolsby and Hunt, 1992;Mayo and Marks, 1990;Singhapakdi et al, 1996;Sparks and Hunt, 1998) and norms and codes [N&C] (e.g. Nantel and Weeks, 1996;Reidenbach et al, 1991;Singhapakdi and Vitell Jr., 1991;Vitell et al, 1993).…”

“…The journal scored especially highly in the 1990s with distinguished Chonko (1995) Ethical Decision Making in Marketing 51 Laczniak and Murphy (1993) Ethical Marketing Decisions: The Higher Road 150 Murphy et al (2005) Ethical Marketing 29 Schlegelmilch (1998) Marketing Ethics -An International Perspective 41 Smith and Quelch (1993) Ethics in Marketing 101 Foundational ethics texts Donaldson and Dunfee (1999) Ties that Bind: A Social Contracts Approach to Business Ethics 291 Garrett (1966) Business Ethics 74 Habermas (1992) Moral Consciousness and Communicative Action 1,504 Habermas (1991) Erläuterungen zur Diskursethik 448 Kohlberg (1981) The Philosophy of Moral Development 1,519 Kohlberg (1984) The contributions to the marketing ethics field (e.g. Mayo and Marks, 1990;Reidenbach et al, 1991;Vitell et al, 1993). Similarly to the Journal of Marketing, the Journal of the Academy of Marketing Science contributed to the two main research interests of marketing ethics scholars, namely ethical decision making and norms and codes.…”

Religiosity and Moral Identity: The Mediating Role of Self-Control

“…Driven in part by both societal and organizational concerns, as well as academic inquisitiveness, business scholars have shown an interest in ethics as a research area for well over two decades. For example, in that time, several theories in ethics have been developed (e.g., Dubinsky and Loken, 1989;Ferrell and Gresham, 1985;Vitell, 1986, 1993), and numerous empirical studies investigating the ethical decision-making processes of business professionals have been conducted (e.g., Hunt and Vasquez-Parraga, 1993;Mayo and Marks, 1990;Singhapakdi 1999).…”