An empirical examination of perceived retail crowding, emotions, and retail outcomes

Li, Jiunn-Ger Tony; Kim, Jai-Ok; Lee, So Young

doi:10.1080/02642060902720121

Cited by 125 publications

(155 citation statements)

References 37 publications

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“…This finding are consistent with previous research [5,42,49,55,56,57] which highlights the pivotal importance of mood in a crowded setting. Infusion of music to calm the individual, spatial design alteration, stimulants to reduce temperature are recommendation to enhance mood in diverse setting according to previous research.…”

Section: Structural Modelsupporting

confidence: 93%

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Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Alsolami¹,

Embi²,

Enegbuma³

2018

IJET

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African pilgrimage to the Mecca date back to the early years of Islam through the Sahara desert. The perception of this group of pilgrims as they embark on the sacred Mina prayer rituals directly translates to how they perceived crowding in Mina. Hajj rituals are carried out at Mina for a minimum of three days. The optimum provision and continuous improvements of the facilities for pilgrims determines how this group reacts to the crowded environment which invariably affects their psychology. This paper assesses the impacts of personal factors (control, expectation, mood and sociability) and social factors (interpersonal similarity, provision of information and activities) on crowding levels perception among pilgrim groups from African origins. A self-administered survey instrument was used in the collection of data from the African origin Hajj group totaling 156 in number. Data analysis was carried out utilizing SPSS on the descriptive data and AMOS for multivariate Structural Equation Modeling (SEM). The survey instruments internal consistency, sample adequacy KaiserMeyer-Olkin measure and exploratory factor analysis (EFA) found that the validity was within acceptable thresholds. The pilgrim groups from African origins measurement model revealed that sociability and interpersonal similarity had the highest correlation while level of perceived crowing and activities had the lowest correlation. Furthermore, for personal factors, sociability had the highest inverse impact and for social factors, interpersonal similarity. The authorities formulating policies to managing crowd levels and perception will invariably be affected by adapting these research findings to improve the Hajj experience. Subsequently, assessing several other factors, which effect Hajj pilgrims such as physical factors, provides an avenue for future research.

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Section: Structural Modelsupporting

confidence: 93%

“…To enhance mood control of pilgrims with African origins, negative emotions reflecting displeasure from limited space need to be examined. A study on retail shopper also found this same trend of limited spaces affecting the customers [55]. Erratic behavior stimulated by prolonged exposure to crowd in elderly individuals is rampant [49].…”

Section: Moodmentioning

confidence: 74%

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Alsolami¹,

Embi²,

Enegbuma³

2018

IJET

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“…In shopping malls Raajpoot, Sharma, & Chebat (2008) reported a positive link between favorable behaviors of employees and customers' emotions. The findings of Li et al (2009) show a positive relationship between human crowdedness and customers' emotion of pleasure in hypermarket stores. Based on that, it is stated that:…”

Section: Research Significance and Expected Contributionsmentioning

confidence: 85%

“…In some other studies, social cues have been investigated as a part of a multi-environmental framework (e.g., Baker, Parasuraman, Grewal, & Voss, 2002;Chen & Hsieh, 2011;Lin & Liang, 2011). Furthermore, a noticeable part of prior research has been conducted in laboratory settings such as simulated environments (e.g., Li, Kim, & Lee, 2009;Yan et al, 2011), resulting in a less realistic findings.…”

Section: Introductionmentioning

confidence: 99%

Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition

Nusairat¹,

Akhorshaideh²,

Rashid³

et al. 2017

IJMS

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This paper investigates the effect of social cues in a mall's shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Although the role of social cues in driving customer behavior in shopping contexts is largely addressed in the extant literature, the mechanism of the effect is still under-researched area and this study is an attempt to fill this gap.The conceptual model is validated through a questionnaire survey of 1028 shopping mall customers from three cities in Jordan. Two different conceptual models are tested. The analysis reveals that the cognition-emotion mediated model is more robust in predicting the effect of social cues than emotion-cognition mediated model. The findings indicate that a) social cues have a significant positive effect on customers' emotion of pleasure; cognition; and behavioral response; and b) only pleasure and cognition mediate the effect of social cues on customers' behavioral response.Theoretically, this study provides a comprehensive understanding of the mechanism by which customers' emotions and cognition mediate the effect of social cues on customer behavior; and practically, it asserts the significance of social cues as a marketing tool.

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“…Demoulin (2011) findings suggest that high levels of arousal has a negative effect on pleasure and this in turn affect the judgment environment quality and service quality. Since Donovan and Rossiter (1982) first applied the MehrabianRussell model, it has also been validated in various consumption settings, such as retail settings (Li et al, 2009;Rompay et al, 2008) and restaurants (Jang and Namkung, 2009;Yinghua and SooCheong, 2009). …”

Section: Previous Research and Hypotheses Developmentmentioning

confidence: 99%

Let the music play or not: The influence of background music on consumer behavior

Andersson

Kristensson

Wästlund

et al. 2012

Journal of Retailing and Consumer Services

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This study concerns the effect that music has on consumer behavior in two different retail contexts during regular opening hours. Two studies were conducted in a field setting with consumers (N = 550). Consumers were recruited to answer questions regarding behavioral measures, attitudes, and mood during days when background music was played. The conclusions from the two studies are that music affects consumer behavior, but also that the type of retail store and gender influences both the strength and direction of the effect.

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An empirical examination of perceived retail crowding, emotions, and retail outcomes

Cited by 125 publications

References 37 publications

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Structural equation modelling assessment of personal and social factors on hajj crowding among african pilgrims in Mina

Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition

Let the music play or not: The influence of background music on consumer behavior

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