An empirical examination of Instagram as an s-commerce channel

Abed, Salma S.

doi:10.1108/jamr-05-2017-0057

Cited by 41 publications

(24 citation statements)

References 43 publications

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“…I feel that using livestream shopping is a beneficial shopping method for people to buy products during the COVID-19 pandemic. (UTAUT) as the theoretical framework, Abed (48) insists that social influence and trust are the most significant factors affecting behavioral intention. Therefore, we propose the following hypothesis: H5: Trust has a positive impact on consumers' behavioral intention to use livestream shopping.…”

Section: Effect Of Trust On Consumers' Behavioral Intention To Use Livestream Shoppingmentioning

confidence: 99%

Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

Pang

Meng

Fang

et al. 2021

Front. Public Health

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During the COVID-19 pandemic, livestream shopping has provided consumers with a way to maintain social distancing while offering an alternative to offline shopping. This study aims to understand the impact of COVID-19 and other public health crises on the behavioral intentions of consumers using livestream shopping technology. A theoretical model was designed that combines the health belief model, trust theory, and the theory of planned behavior. Empirical data were collected from 358 residents in China and then analyzed using structural equation modeling. The results showed that perceived susceptibility, perceived severity, perceived benefits, and perceived obstacles had a significant impact on consumer trust. Consumer trust in turn had a direct impact on behavioral intention and an indirect impact on behavioral intention via attitude. These research results have practical implications for livestream shopping merchants, platform decision-makers, and service designers.

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Section: Effect Of Trust On Consumers' Behavioral Intention To Use Livestream Shoppingmentioning

confidence: 99%

Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

Pang

Meng

Fang

et al. 2021

Front. Public Health

View full text Add to dashboard Cite

show abstract

“…Hall et al (2017) hold that social media can be employed to integrate consistent views of consumers into the decision-making process. Abed (2018) insists that social influence and trust represent relevant components altering behavioral intention toward social commerce. Jeon et al (2017) emphasize that utilitarian value and online trust thoroughly further the connection between perceived website interactivity and repurchase intention.…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

et al. 2020

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This study enhances the existing literature on the role of trust and online perceived risk in shaping consumer purchase decision-making in social commerce. The aim of this article is to investigate consumers' purchase decision-making process, the determinant components of social commerce purchase intentions and attitudes, the effect of perceived risk on intention to go shopping in online settings, and consumer trust and buying behavior on online retailing platforms. The insights obtained from our research extend current knowledge as regards determinants of consumer attitudes and intentions toward online purchases, consumers' perceived shopping risk and repurchase behavior when buying products online, and perceived consumer online trust and purchase decisions. Limited research has considered consumers' decisionmaking processes on social commerce platforms by investigating how their perceptual attitudes, behavioral intentions, and immediate gratifications affect the purchase of products and services online. Our study addresses this gap and extends prior research by focusing on the relationship between online consumer purchase intention, social commerce adoption behavior, and consumers' trust together with risk factors affecting online buying decisions, in light of the characteristics of source credibility. Our findings point toward important avenues of research on psychological determinants of consumer engagement in social media, decision mechanisms lying behind evaluation of prices, the types of perceived risk incurred, and online repurchasing behavior and intention on social commerce platforms. Subsequent directions should clarify whether adoption of mobile payment services may shape online consumers' impulsive buying behavior and decision-making, especially under the influence of online product reviews.

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“…Despite gaining popularity due to its aesthetic visual appeal, which may have a greater impact on users' purchase decision (Mediakix, 2017), studies conducted on visual social networking site i.e. Instagram (Abed, 2018;Li et al, 2018) are limited.…”

Section: Introductionmentioning

confidence: 99%

Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model

Javed

Rashidin

Xiao

2021

Economic Research-Ekonomska Istraživanja

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With exponential rise of social media, marketers identify the power and effectiveness of influencer's advertising on social networking site (SNS). Despite comprehensive understanding of the effects of influencers, their outreach to large audience is yet to be addressed. In this article, we have investigated the effects of fashion influencers on consumers' decision-making processes and their content outreach on Instagram by embracing new behavioral consumption model 'dual AISAS model', which is upgraded version of AISAS Model. It is based on theoretical grounding theory of buying behavior and multi-step flow theory. Both offline and online surveys were conducted involving 969 Pakistan Instagram users following digital influencers. Valid data was assessed and analyzed through structural equation modeling. Our findings demonstrate that every path in dual AISAS model is found significant and have profound effect. It reveals that fashion influencers exert powerful influence on consumers' decision-making process. Being so influential, they grab the consumers' attention immediately, engage them, and get wider outreach by upturn in consumer intention in order to spread the fashion content within private networks as well as extended networks. The findings hold robust implications to both theory and practice. Some limitations of the present study offer boulevards to future scholars.

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An empirical examination of Instagram as an s-commerce channel

Cited by 41 publications

References 43 publications

Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

Social Distancing, Health Concerns, and Digitally Empowered Consumption Behavior Under COVID-19: A Study on Livestream Shopping Technology

Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions

Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model

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