2017
DOI: 10.1016/j.ins.2017.04.015
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An empirical comparison of techniques for the class imbalance problem in churn prediction

Abstract: Class imbalance brings significant challenges to customer churn prediction. Many solutions have been developed to address this issue. In this paper, we comprehensively compare the performance of state-of-the-art techniques to deal with class imbalance in the context of churn prediction. A recently developed expected maximum profit criterion is used as one of the main performance measures to offer more insights from the perspective of cost-benefit. The experimental results show that the applied evaluation metri… Show more

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Cited by 130 publications
(62 citation statements)
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References 58 publications
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“…To sum up, for every fraud classifier, SMOTE-ENN outperforms the other four sampling techniques. This is not surprising that SMOTE-ENN is superior since it has already been shown in [28] that SMOTE-ENN performs outstandingly well on 11 real-world churn datasets.…”
Section: Classification With Balanced Sb Datasetsmentioning
confidence: 71%
“…To sum up, for every fraud classifier, SMOTE-ENN outperforms the other four sampling techniques. This is not surprising that SMOTE-ENN is superior since it has already been shown in [28] that SMOTE-ENN performs outstandingly well on 11 real-world churn datasets.…”
Section: Classification With Balanced Sb Datasetsmentioning
confidence: 71%
“…There are many ways in which imbalanced information can be handled. According to [ 6], when conventional machine learning methods are applied to imbalanced information, the laws of induction defining the majority ideas are often stronger than those of the notion of minority. Class imbalance is studied on a large scale sparse data in a distributed environment, according to [ 9].…”
Section: A Backgroundmentioning
confidence: 99%
“…1 is an illustration of the phenomenon of customer churn and its prediction approach. Most researchers have done a lot of works on churn since it emerged and a lot of techniques have been proposed as a result to tackle the problems of churn [7][8][9][10]. The most commonly used ones are SVM, decision tree, artificial neural networks (ANN), logistic regression, and so on.…”
Section: Related Workmentioning
confidence: 99%