An Empirical Clarification on the Assessment of Engagement at Work

Gupta, Manish; Shukla, Keerti

doi:10.1177/1523422317741692

Cited by 31 publications

(19 citation statements)

References 36 publications

(48 reference statements)

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“…Finally, the findings provided evidence-based result from emerging markets of India. Researchers like Gupta and Shaheen (2018), Gupta and Shukla (2018) and Gupta et al (2019) have conducted extensive research on engagement in the Indian context, but these studies are limited to employee engagement. The study broadens the horizon of engagement to customer domain in the Indian context.…”

Section: Discussionmentioning

confidence: 99%

Engaging customers through credible and useful reviews: the role of online trust

Shaheen

Zeba

Chatterjee

et al. 2019

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Purpose Electronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with e-commerce portals. Against this backdrop, the purpose of this study is to develop a conceptual model of customer engagement, where credibility and usefulness of online reviews are found to trigger the adoption of reviews and customer trust that augments customer engagement. Design/methodology/approach A survey method design has been used to capture responses from 219 young customers (university students) of a reputed university in India. The hypothesized relationships have been examined through multiple regression analysis. Findings The findings of this study corroborate that the credibility and information usefulness of online reviews induce the adoption of reviews and propensity to trust e-commerce websites. The propensity to trust the reviews has been found to lead the adoption of reviews. The adoption of reviews is found to have a significant impact on the customer’ engagement with these portals. Research limitations/implications The present study contributes to the theories of online marketing in the space of e-shopping, online reviews, customer trust, customer engagement and online shopping behavior. Further, this study provides a framework for managers to engage customers by triggering customers’ online trust through the facilitation of credible and useful reviews. Originality/value The study aims at understanding the role of different attributes associated with the online reviews’ credibility and information usefulness in driving customer engagement with specific focus on online shopping through the utility of online devices. The study is one of the pioneering empirical studies that explore the role of online reviews in driving customer engagement.

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Section: Discussionmentioning

confidence: 99%

Engaging customers through credible and useful reviews: the role of online trust

Shaheen

Zeba

Chatterjee

et al. 2019

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“…Intrapreneurship and WE WE has been defined as "a positive, fulfilling, work-related state of mind that is characterized by vigour, dedication, and absorption" (Schaufeli and Bakker, 2004, p. 295).The engaged employees invest their physical energy connoting vigour, emotional energy connoting dedication and cognitive energy connoting absorption simultaneously into their work (Gupta and Shukla, 2018). Scholars have understood WE as both a positive behaviour as well as a mindset (Costantini et al, 2017).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Intrapreneurship to engage employees: role of psychological capital

Pandey

Gupta

Hassan

2020

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PurposeIntrapreneurship is gaining traction in organizations to buckle up for the dynamic business environment. Scholars have argued that intrapreneurship increases positivity at work and helps employees attach themselves better with their job. However, empirical evidence suggests that these relationships do not exist. The objective of this paper is to examine the mediating role of psychological capital (PsyCap) in the relationship between intrapreneurship and work engagement.Design/methodology/approachData were collected through an online survey. Responses from 309 employees working in different industries in India were analysed. Structural equation modelling (SEM) was used to analyse the hypothesized relationships.FindingsThe results show that there exist positive relationships among intrapreneurship, psychological capital (PsyCap) and work engagement. Further, it was observed that the PsyCap partially mediates the relationship between intrapreneurship and work engagement.Practical implicationsManagers may not only encourage intrapreneurial behaviour in their organizations but also ensure that the employees are psychologically capable (high on PsyCap). It would enable the employees to engage themselves wholeheartedly into their work.Originality/valueTo the best of the authors' knowledge, this study is one of its kinds to relate intrapreneurship with PsyCap and work engagement.

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“…Borrowed from the organizational behavior literature (Gupta, 2018, 2019; Gupta et al , 2019; Gupta and Shaheen, 2018; Gupta and Shukla, 2018; Gupta et al , 2018), consumer engagement has been widely studied in several disciplines of marketing since the inception of twenty-first century to relate brand loyalty with engagement (Brodie et al , 2011; Hollebeek, 2013). According to Nguyen et al (2014), there are three approaches to engagement, including behavioral manifestation, psychological process and psychological state of mind.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Adoption barriers in engaging young consumers in the Omni-channel retailing

Sharma

Gupta

Joshi

2019

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Purpose The purpose of the study is twofold. The first objective is to identify adoption barriers (AdoBs) in engaging young consumers in the Omni-channel retailing (OCR). The second objective is to develop interrelationship among identified AdoBs. Design/methodology/approach The study used interpretative structural modeling–fuzzy ( Matriced’ Impacts Croisés Multiplication Appliquée a UN Classement) methods on 18 AdoBs identified from the existing literature and validated from 10 experts and 137 young consumers through pairwise comparison using the arithmetic hierarchical process method. The resulting ten barriers were further investigated for identifying the strength of relationships among them. Findings The study has identified price inconsistency as the dominant AdoB that restricts young consumers in engaging with OCR. The other critical AdoBs include lack of coordination among the channels, and information sharing and inconsistent price discount are the main barriers that affect all the other barriers among the 10 AdoBs identified in this study. The data also revealed that the young consumers exhibit the research-online purchase-offline effect in the purchase process. Research limitations/implications The research study has undertaken ten barriers only. The interrelationship among the barriers may be tested further with advanced techniques. The data have been collected from young consumers of emerging markets only which may be further extended for other markets. Practical implications This study helps practitioners and decision-makers understand about AdoBs faced by the young consumers influencing the purchase-intention process. Retailers or marketers are encouraged to focus on price consistency, advanced shared information system, proper coordination and developing trust of consumers in sharing their data to enhance the acceptability of Omni channels. Moreover, the identification of barriers and their strength offer marketers or retailers an opportunity to engage them in an effective manner and thus create value using communication channels. Social implications Social benefits of understanding barriers are helpful for transforming the existing retail channel into a fully integrated Omni-channel ecosystem. For this, AdoBs identified and their inter-relationships explored in this study could be used for engaging young consumers in OCR. Originality/value To date, the research on Omni-channel barriers in the present context is scant. The research provides insides on identified dimensions on young consumer engagement in OCR.

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An Empirical Clarification on the Assessment of Engagement at Work

Cited by 31 publications

References 36 publications

Engaging customers through credible and useful reviews: the role of online trust

Engaging customers through credible and useful reviews: the role of online trust

Intrapreneurship to engage employees: role of psychological capital

Adoption barriers in engaging young consumers in the Omni-channel retailing

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