An emotion-based typology of wine consumers

Virtual wine tastings ­– how to ‘zoom up’ the stage of communal experience

“…In addressing the emotions triggered by wine consumption, studies show that wine drinking predominantly triggers enjoyable and pleasant emotions (Ferrarini et al, 2010). In the literature the emotions are often presented in two dimensions: On the one hand, whether the emotions are pleasant/unpleasant or also positive/negative and, on the other hand, whether they trigger high or low arousal (Calvo-Porral et al, 2020;Ferrarini et al, 2010).…”

“…In addition, at the level of positive emotions with a low level of arousal, wine triggers curiosity, peace, relaxation, and interest in individuals. As the last category, negative emotions are increasingly cited, including aggressiveness, superiority over others and discomfort (Calvo-Porral et al, 2020;Ferrarini et al, 2010). These emotions are often triggered by wine in younger consumers aged 18-40 years.…”

“…These emotions are often triggered by wine in younger consumers aged 18-40 years. According to Calvo-Porral et al (2020), however, this age group is generally more unaffected by emotions and more interested in the functional side of wine: the experience of alcohol. Consumers in the age group from 51 to 65 years can be assigned to those who experience positive emotions.…”

From Flasks to Fine Glasses: Recent Trends in Wine Economics

“…More in details, the strict connections between wine tourism and the search of typical products, the discovery of local cultural heritages and the desire for novelty and ethnic experiences are explored (Borondo et al 2020). In general, the emotional sphere associated to buying and consuming behaviors forms a separate and additional theme of analysis that helps producers, experts in marketing and market analysists in understanding better consumers’ choice, behavior and satisfaction (Calvo-Porral et al 2020 ; Danner et al 2016 ).…”

Correlation of Economic Development of Countries with the Potential of their Housing Real Estate Markets: A Case Study in the European Union

“…The consequence of the research process is establishing a group of countries with reference to active cases, active cases on population and active cases on population and area based on Johns Hopkins epidemiologic data. Another instance of applying cluster analysis is the work by Calvo-Porral et al (2020). It follows from the analysis of clusters based on data from 1,269 consumers of wine that there does not exist an average wine consumer.…”