An efficient smart data mining framework based cloud internet of things for developing artificial intelligence of marketing information analysis

Liu, Yuan; Alzahrani, Ibrahim R.; Jaleel, Refed Adnan; Sulaie, Saleh Al

doi:10.1016/j.ipm.2022.103121

Cited by 24 publications

(13 citation statements)

References 30 publications

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“…In addition, the potential influence of the specificity of the enterprise should be taken into account. In this sense, the general tendency regarding the limitation of the results, defined in works [6,12,18], remains. But in contrast to the results reported in [8,9,15], our principles of choosing a CRM system in the context of the basis of information and analytical support are invariant with respect to the location of the enterprise, so we can talk about the scalability of the results.…”

Section: Discussion Of Results Of Defining a Procedures For Choosing ...mentioning

confidence: 99%

“…It should be noted that the use of modern IS and ICT in marketing has formed such phenomena as Internet marketing [5][6][7][8][9] and digital marketing [10][11][12][13][14][15][16][17][18].…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

“…In work [6] it is noted that intelligent data analysis (SDM) can play a particularly important role in the management of business efficiency and marketing information. The findings are limited to identifying key characteristics that influence the success of enabling marketing intelligence through SDM integration with the Cloud Internet of Thing (CIoT).…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

“…From our review of the literature [5][6][7][8][9], it follows that the place of Internet technologies in the marketing activities of enterprises consists in providing several components: informational, communicative, and sales. However, mostly all issues are considered in the plane of individual branches or are limited to the objects of research.…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

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Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise

Raiko,

Shypulina,

Potrashkova

et al. 2024

EEJET

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The object of this study is digital marketing at an enterprise. The investigated problem is the lack of a sufficient level of systematic consideration of the task to use information communication systems and technologies in the marketing activities of enterprises. Availability of such a system would increase the company's potential in creating mutual value for the seller and the client when implementing relationship marketing technologies. It is shown that the information and analytical support of the enterprise's marketing activity can be presented as a tool of the enterprise's activity, functioning as an element of the enterprise's management system. Among the general criteria for choosing a CRM system, it is proposed to consider convenience and ease of use, flexibility of system settings for special business needs, price, simplicity. Such consideration of CRM systems and their capabilities provide economic effects that affect the profitability of the enterprise and prevent the impact of negative factors on the development of the company. The proposed procedure for choosing an adequate CRM system was verified on the example of a dental clinic, which made it possible to draw a conclusion about the feasibility of implementing a CRM system in the business under study. It is based on received estimates of short-term and long-term economic effects of the system's application. Calculated data are provided for support, which showed that the productivity of the administrator's work increased by 73.3 %, and the average duration of patient care by the doctor, taking into account the time of registration, decreased by 25 %. This is due to the fact that the system makes it possible to perform a quick search on the general electronic database, and the time saved at this stage can be spent on performing additional work

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Section: Discussion Of Results Of Defining a Procedures For Choosing ...mentioning

confidence: 99%

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Section: Literature Review and Problem Statementmentioning

confidence: 99%

See 2 more Smart Citations

Defining a selection procedure of CRM systems for the information-analytical support to the marketing activities at an enterprise

Raiko,

Shypulina,

Potrashkova

et al. 2024

EEJET

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show abstract

“…To fully reap these benefits and handle problems, more study is needed on infrastructure needs and privacy issues. The paper [18] presents trustworthy algorithms for the Internet of Things' security framework. On actual marketing data for the bank obtained from the Cloud Internet of Things, these algorithms, which include Simple Bayes (NB), Logistic Regression (LR), Random Forest (RF), Support Vector Machine (SVM), ID3, and C4.5, are applied (CIoT).…”

Section: Related Workmentioning

confidence: 99%

Providing a Framework for Security Management in Internet of Things

Zhen¹,

Xingyue²

2022

IJACSA

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With the advent of Internet of Things technology, tremendous changes are taking place. Perhaps what humans never even imagined will come in the near future, and just as the Internet surrounds all aspects of people's daily lives, intelligent objects will autonomously take over all aspects of people's lives. So far, a lot of research and development has been done in the field of Internet of Things, but there are still many challenges in this field. One of the most important challenges is the issue of security in the Internet of Things. Therefore, in this paper, while reviewing the requirements, models and security architectures of the Internet of Things, a framework for security management in the Internet of Things is proposed, which takes into account various aspects and requirements. The proposed framework uses various ideas such as cryptography, encryption, anomaly detection, intrusion detection, and behavior pattern analysis and can be considered as a basis for future research. The purpose of this research is to determine security requirements and provide a method to improve security management in the Internet of Things. Based on the tests, the proposed method is completely 100% resistant against data modification attacks. Against impersonation attacks up to 97% and against denial of service attacks up to 89% resistant detection accuracy.

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