“…1) Studies about social identity and formation of social value in the social entrepreneurship (York, O'Neil & Sarasvathy, 2016;Alsos, Clausen, Hytti & Solvoll, 2016;Estrada-Cruz, Verdu-Jover & Gomez-Gras, 2017;2019;Onishi, Burkemper, Micelotta & Wales, 2018); 2) Studies about identity related to the lifestyle entrepreneurs, evaluating how and why these entrepreneurs do what they do (Popp, 2016;Lima, 2022;Lima, Nelson & Lopes, 2020;Wallis, Walmsley, Beaumont & Sutton, 2020;Horst, Thesleff, & Latre, 2019); 3) Studies about personal identity in interaction and in complement with the effectual means of knowledge and relations (Obrecht, 2011;Watson, 2013;Obrecht, 2016;York, O'Neil & Sarasvathy, 2016;Martina, 2019;Kerr & Coviello, 2020); 4) Understanding identity as a motivational instrument and force for the effectual behavior, mainly in its dynamics regarding business strategies (Nielsen & Lassen, 2012;Haller, Santoni & Barth, 2017;Martina, 2019;Mattes & Freiling, 2019;Cannatelli, Pedrini & Braun, 2019;Kerr & Coviello, 2020).…”