An Economic Analysis of Marketing of Pearl Millet (Pennisetum glaucum) in Jaipur District, Rajasthan, India

Abstract

The present study aims to conduct an economic analysis of production and marketing of pearl millet in Jaipur district of Rajasthan. Price spreads in channels I and II were 525 and 660 rupees per quintal, respectively. For channel I, the producer's share of the consumer's rupee was 73.94, and for channel II, it was 70.11%. The marketing effectiveness of channel I was 4.35 percent, and channel II was 3.50 percent. High labour costs, high PFC chemical costs, etc., as well as frequent price changes, a lack of storage space, high transportation costs, a lack of knowledge about government programmes and subsidies, high commission fees, etc., were barriers to the marketing of pea millet.

An Economic Analysis of Production of Pearl Millet in Jaipur District of Rajasthan, India

“…With an average productivity of 785 kg/ha over the previous five years, India is the world's greatest producer of pearl millet, both in terms of area (9.1 million hectares) and production (7.3 million tonnes) (WOAB, 2010). The area of pearl millet in India has decreased by 26% over the last five years when compared to the beginning of 1980, while production has increased by 19% due to a 44% increase in productivity [4][5][6]. Throughout the nation, pearl millet is primarily grown during the Kharif (rainy) season.…”