An eco-label effect in the built environment: Performance and comfort effects of labeling a light source environmentally friendly

Sörqvist, Patrik; Haga, Andreas; Holmgren, Mattias; Hansla, André

doi:10.1016/j.jenvp.2015.03.004

Cited by 54 publications

(43 citation statements)

References 24 publications

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“…Interestingly, however, our results point out that the impact of extrinsic cues can be modulated by people's values (i.e., materialism), extending previous findings into the domain of luxury consumption (e.g., Sörqvist, Haga, Holmgren, & Hansla, 2015). This finding suggests that a possible underlying mechanism of the luxury brand effect on people's preferences depends on materialistic tendencies.…”

Section: Materialists Mean (Sd)supporting

confidence: 77%

When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands

Audrin

Brosch

Chanal

et al. 2017

Journal of Economic Psychology

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a b s t r a c tConsumers use extrinsic and intrinsic cues to set preferences and make purchase decisions. However, the extent to which luxury-related extrinsic cues determine consumer preferences and whether the relative weighting of extrinsic vs. intrinsic cues depends on consumers' values is still unclear. We investigated how luxury vs. non-luxury brands affect consumer preferences, and how this impact is moderated by consumers' materialistic values. Results from Experiment 1 showed that materialistic and non-materialistic participants similarly appreciated products with luxurious brands. However, compared with non-materialistic participants, materialistic participants devaluated products that were tagged as non-luxurious brands. In Experiment 2, we investigated how product quality interacts with brands and whether materialistic values moderated this interaction. Materialistic participants paid more attention to brand-related cues than to qualityrelated cues, whereas non-materialistic participants considered these cues similarly. Taken together, the results of these two studies suggest that materialism influences the way extrinsic (i.e., brand) and intrinsic (i.e., quality) information is combined during product evaluation. These results highlight the importance of materialism in consumer decision-making, especially in the context of luxury consumption.

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Section: Materialists Mean (Sd)supporting

confidence: 77%

When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands

Audrin

Brosch

Chanal

et al. 2017

Journal of Economic Psychology

View full text Add to dashboard Cite

show abstract

“…The purchase intention scale was adopted by Dodds et al (1991), using a 4-item scale: (1) ''I intend to buy a product from this brand''; (2) ''Given a choice, my friends will choose a product from this brand''; (3) ''There is a strong likelihood that I will buy the product from this brand''; and (4) ''I would like to recommend the product Adapted from Sörqvist et al (2015), the scent of the product was tested by asking ''What did you think of the smell of the coffee?'' Answers could be scored on a fivepoint Likert scale, ranging from ''not at all tasty'' to ''very tasty''.…”

Section: Dependent Variablesmentioning

confidence: 99%

“…Furthermore, although some studies found the opposite effect (e.g., Schuldt and Hannahan 2013), CSR communication may boost product perceptions. For example, in their study, Sörqvist et al (2015) found that people may prefer the taste of an eco-friendly classified coffee over the taste of another-seemingly nonorganic-alternative, even if they are actually identical. Overall, environmentally friendly and organic products tend to be idealized and receive more positive evaluations than less environmentally friendly alternatives (Mondelaers et al 2009;Sörqvist et al 2015).…”

Section: Introductionmentioning

confidence: 99%

“…For example, in their study, Sörqvist et al (2015) found that people may prefer the taste of an eco-friendly classified coffee over the taste of another-seemingly nonorganic-alternative, even if they are actually identical. Overall, environmentally friendly and organic products tend to be idealized and receive more positive evaluations than less environmentally friendly alternatives (Mondelaers et al 2009;Sörqvist et al 2015). Engaging in CSR may thus not only issue forth from the belief that companies have to contribute to a & Jordy F. Gosselt j.f.gosselt@utwente.nl sustainable environment, but also from the idea that CSR efforts offer business benefits (Du et al 2010).…”

Section: Introductionmentioning

confidence: 99%

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Won’t Get Fooled Again: The Effects of Internal and External CSR ECO-Labeling

2017

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Although most consumers are positive about socially responsible companies, in order to benefit from CSR efforts, effective and clear CSR communication is important. However, due to the constantly rising profusion of eco-labels, based on either own claims from the organization or claims made by an external third party, consumers may encounter difficulties in identifying truly responsible firms, which could result in less effective CSR initiatives, even for those responsible firms. Therefore, building on attribution theory, this study seeks to identify how uncertified internal CSR claims and external thirdparty CSR labels should be used in order to deter greenwashing and increase positive consumer evaluations. Within a 3 (external third-party CSR label: positive vs. negative vs. no label) 9 2 (uncertified internal CSR claim: present vs. absent) design, respondents are exposed to different coffee product packages measuring their attitude toward the brand, corporate credibility, purchase intention, and scent perception, as well as perceived attributional CSR motives. Overall, findings indicate that especially an external CSR label affects consumer responses toward the firm. Moreover, perceived CSR motives serve as a mediator between an external CSR label and corporate credibility and brand attitude, respectively. These findings warrant further consideration of introducing an external multilevel rating systems by governmental law.

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“…Participants perceived wine, fruits, and coffee as more tasty when the product had been labeled as environmentally friendly as compared to 435 nonlabeled conditions (S€ orqvist et al, 2015b;S€ orqvist et al, 2013;Wiedmann, Hennigs, Henrik Behrens, & Klarmann, 2014). Moreover, labeling light sources as environmentally friendly increased participants' task performance in visual tasks: Participants rated the comfort of the light higher and 440 made fewer errors in a color discrimination task when the light source of a proximate desktop lamp was labeled as environmentally friendly as compared to a conventional label condition (S€ orqvist, Haga, Holmgren, & Hansla, 2015a). Top-down influences on perception were generally intensified for pro-445 environmental participants (S€ orqvist et al, 2013) and were robust even when explicit product information contradicted the product's environmentally friendly image (Hahnel et al, 2015).…”

mentioning

confidence: 99%