1998
DOI: 10.1080/07377366.1998.10400337
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An Easy-to-Implement Strategic Long-Range Planning Model

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“…When writing a mission statement, it should reflect the highest ideals of the team as well as the realities of their context (see D 'Souza et al, 2011;Simerly, 1998 for examples). When applied to higher education, this means that mission statements should be created by the participants who are at the coalface of teaching and be consistent with the culture and values of the organisation (Simerly, 1998). Moreover, the values included in the mission statement guide everything the organisation does, affects decision making, and provide a direct measure of the organisation's daily actions (Blanchard & O' Connor, 1997).…”
Section: The Case For Local Mission Statementsmentioning
confidence: 99%
“…When writing a mission statement, it should reflect the highest ideals of the team as well as the realities of their context (see D 'Souza et al, 2011;Simerly, 1998 for examples). When applied to higher education, this means that mission statements should be created by the participants who are at the coalface of teaching and be consistent with the culture and values of the organisation (Simerly, 1998). Moreover, the values included in the mission statement guide everything the organisation does, affects decision making, and provide a direct measure of the organisation's daily actions (Blanchard & O' Connor, 1997).…”
Section: The Case For Local Mission Statementsmentioning
confidence: 99%