Position data are important in many science and technology studies. In particular, when targets are on the earth, position data are critically important. If the properties of targets vary according to the vectorial and tensorial situations, we require both the azimuths of targets in vector and the attitude data in space. In this article, we address the meaning of the position, azimuth and attitude in geoscience, geoengineering and geotechnology, and how to measure and utilize them.