2022
DOI: 10.1002/jtr.2530
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An assessment of the factors influencing loyalty among active sport event tourists: The case of Mallorca 312 in Spain

Abstract: Tourist retention and boosted tourist loyalty are fundamental factors for sport event marketing. Using multiple linear and ordered logistic regression methods, this study examined factors that affected loyalty among active sport event tourists. The results revealed: (a) satisfaction had the greatest impacts on loyalty, with its effect on word-of-mouth recommendations outweighing re-participation; (b) service quality and relationship investment quality directly affected loyalty, especially word-of-mouth recomme… Show more

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Cited by 4 publications
(2 citation statements)
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References 56 publications
(75 reference statements)
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“…So, the number of surveys sent is 320*(100+100) % = 640. [22]; (8) Level of empowerment [16]. These factors are all expected to have a positive (+) impact on employees' job satisfaction, and the employees' job satisfaction factor positively impacts employees' loyalty to the organization below.…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…So, the number of surveys sent is 320*(100+100) % = 640. [22]; (8) Level of empowerment [16]. These factors are all expected to have a positive (+) impact on employees' job satisfaction, and the employees' job satisfaction factor positively impacts employees' loyalty to the organization below.…”
Section: Methodsmentioning
confidence: 99%
“…Positive coworker relationships create a shared, supportive, and united workspace, helping employees become strong warriors in the shared journey. Building positive relationships with colleagues benefits the individual and is the foundation for the organization's sustainable development [16]. When everyone works towards a common goal and supports each other, there will be a positive working environment, and success will come to everyone in the organization.…”
Section: Support From Superiors and Colleagues (Suht)mentioning
confidence: 99%