An architecture for applying social networking to business

Fortino, Andres; Nayak, Aparna

doi:10.1109/lisat.2010.5478285

Cited by 14 publications

(3 citation statements)

References 7 publications

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“…Some popular Social networking sites like-Facebook, Twitter has million active users. A social network is also called a set of people or groups of people with some pattern of contacts or interactions between them [1].Cloud computing and social networking has intermingled in a variety of ways. Cloud computing and social networks have numerous example of being hosted on cloud.…”

Section: Social Networkmentioning

confidence: 99%

Mapping Using Multithreading In Graph Search

Devi¹,

Gupta²,

Choudhary³

2014

IJFCST

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Cloud computing is a way of delivery any or all information technology from computing power to computing infrastructure, application, business processes and personal collaboration to an user as a service wherever and whenever they need it. The cloud in cloud computing is set of hardware, network, software, storage, service and interfaces that combine to deliver aspects of computing as a service. Shared resource, software and information are providing to computers and other devices on demand basis. It allows people to do things, they want to on a computer without the need for them to build an IT infrastructure or to understand the underline technology. Cloud computing refers to application and services that run on distributed network using virtualized resources and access by common internet protocols and network standards. It is a moving computing and storage from the user desktop or laptop to remote location where as huge collection of server storage system and network equipment from a seamless infrastructure for an application and storage. Online file storage, social networking sites, webmail and online business application are the example of cloud services. Now a day many people are connected to internet and Social networking sites. Social network have become a powerful platform for sharing and communication that focus on real world relationships. Social networking plays a major role in everyday lives of many people. Facebook is one of the best examples of Social networking sites where more than 400 million active users are connected. Thus Social cloud is a scalable computing model where in virtualized resource provided by users dynamically. In this paper we used concept of MapReduce with Multithreading. MapReduce is a paradigm that allows for massive scalability across hundreds or thousands of servers in a cluster. MapReduce job usually split the input data into independent chunks which are processed by the map tasks in completely parallel manner. It sorts the output of the map which are than input to the reduce task. Using mapping techniques is to find out a good performance in terms of cost and time.

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Section: Social Networkmentioning

confidence: 99%

Mapping Using Multithreading In Graph Search

Devi¹,

Gupta²,

Choudhary³

2014

IJFCST

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“…Among the numerous research studies listed above, none of them address the unique issue of transacting business on OSN platforms. There are, therefore, open research challenges related to OSNs for business purposes (Wolcott, Kamal & Qureshi, 2008;Swamynathan, Wilson, Boe, Almeroth & Zhao, 2008;Pallis, Zeinalipour-Yazti & Dikaiakos, 2011;Kaplan & Haenlein, 2010;Fortino & Nayak, 2010: Shakimov, Lim, Cáceres, Cox, Li, Liu & Varshavsky, 2011. It is acknowledged by El Morr & Kawash (2007) that little research has been conducted in understanding how network providers can turn these services into business and profit making and to identify the requirements and acceptance trends of users.…”

Section: Introductionmentioning

confidence: 99%

“…It is acknowledged by El Morr & Kawash (2007) that little research has been conducted in understanding how network providers can turn these services into business and profit making and to identify the requirements and acceptance trends of users. According to Fortino & Nayak (2010), social networking introduced novel collaboration paradigms between network users and serious study needs to be conducted on the use of such platforms for internal business purposes. Zhang, Wang & Xia (2010), however, extend the above challenges as prominent and wonder how to use social networking for customer support and, of course, targeted marketing.…”

Section: Introductionmentioning

confidence: 99%

A Theoretic Extension and Empirical investigation of conducting Business Online Social Network: The Continuance Intention Phenomenon

Assensoh-Kodua¹

2014

JEBS

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Online Social Network (OSN) is a web 2.0 enabled technology that permits OSN participants to interact with both old and new friends initially. This model of OSN ventured into conducting business activities on platforms, which resulted in many springing up but not surviving, yet the explosion of business activities on these platforms continuous to grow. It is therefore important that OSN practitioners and researchers understand the key determinants of OSN business transaction and continuance intention propellants. The purpose of this paper is to establish the factors that determine OSN participant's continuance intention to do business on OSN platform. The research framework is grounded in an extended expectation-confirmation model (ECM). An online survey model was used to collect 300 valid responses from OSN participants who have ever conducted business using OSN. A partial least square version 2.0.M3 (PLS) and Warp PLS 4.0 were deployed to perform CFA analyses and structural equation modelling, respectively. The emerging results provide significant evidence in support of the five out of nine factors tested against the hypotheses proposed, namely: Perceived Behavioural Control (0.01), Satisfaction (0.14), Expected Benefit (0.15), Social Norms (0.24), and Habit (0.31), as the main determinants of OSN continuance intention.

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