An Approximation to the Cruise Tourist Profile in Los Cabos, Mexico

Abstract

In order to offer a range of tourism products and services, it is necessary to identify and build the profile of the tourists who visit a certain destination, thus satisfying their tastes and preferences. In accordance with the above, and through a descriptive and exploratory study, quantitative information was collected, which is necessary to characterize the cruise tourist who visits the tourist destination of Los Cabos. Results show that 70% of tourists visit the destination as a way to rest and 13% to discover new places. From this research exercise, it is pertinent to note that the strategies or actions that are established should tend to increase the economic benefit without leaving aside the experience and satisfaction of the tourist.