An application of the repertory grid method to investigate consumer perceptions of foods

Older people's perceptions towards conventional and functional yoghurts through the repertory grid method

“…The most important BFJ 110,8 constructs were identified as those with loading coefficient equal to^0.3 or greater (Thomson and McEwan, 1988). The analysis of the Repertory Grid Method data using GPA was carried out using statistical software Genstat (Genstat, 2003), whereas mean values together with internal consistency reliability, Cronbach's a (Kline, 2005), and stepwise regression of behavioural intention to buy on attitudes as well as perceived need were assessed using SPSS version 12.0 (SPSS, 2003).…”

“…The repertory grid method (RGM) (Kelly, 1955), a simple and easy way to collect information from people (Thomson and McEwan, 1988;Russell and Cox, 2004), was used to compare older people's beliefs and perceptions about functional foods across cultures, age groups and living circumstances.…”

Innovation og forbrugerkvalitet

“…Det er således en åben teknik, der kan give god indsigt i forbrugernes kriterier i forbindelse med opfattelsen af produkter inden for en bestemt kategori (Bech-Larsen & Nielsen, 1999;Thomson & McEwan, 1988). Metoden tager dog nødvendigvis udgangspunkt i eksisterende produkter, hvilket kan vaere begraensende for de konstrukter, der kommer frem.…”

Monitorization of consumer and naïf panels in the sensory evaluation of two types of potato chips by predictive biplots applied to generalized procrustes and three‐way Tucker‐1 analysis

“…The method was improved by the application of some techniques designed to help people developing attributes [7][8][9][10][11], derived from the Kelly's approach used in psychology based on the development of constructs. The constructs thus developed, when applied in sensory studies, are usually referred to as sensory attributes.…”