An Application of Sasangchejil(A Theory of Four Different Types of Persons) to the Study of Communication Behavior, Patterns of Media Uses and Effects

최현철,

doi:10.21328/jmec.2016.05.14.2.219

Cited by 2 publications

(2 citation statements)

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“…Second, the results should be reexamined using viewers with different demographic features, because cultural and ethnic background, age, sex, temperament, body image, and Sasang type were shown to influence the pattern of media use and its recognition 59 . In addition, other animation films from Japan, China, United States, and Europe should also be examined to see if the cultural background of characters influenced viewers’ perception.…”

Section: Discussionmentioning

confidence: 99%

“…First, because Sasang typology was previously shown to be useful for designing service robots, 60 appropriate outfits and personalities for housekeeping or companion robot might be developed with SPQ and BMI or PI. Second, Sasang typology was reported to be useful for presenting realistic figures in theatricals, TV dramas, and films, 45 , 59 , 61 , 62 , 63 , 64 , 65 , 66 , 67 and SPQ, BMI, and PI would be a pivotal tool for developing and analyzing characters 31 and educational materials for actors and actresses in the future.…”

Section: Discussionmentioning

confidence: 99%

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Analysis of seven animation characters in Pororo the Little Penguin with Sasang typology

Yoon

Hwang

Lee

et al. 2017

Integrative Medicine Research

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BackgroundAnimation characters are created to embody distinctive personalities and body images; however, these features have not been analyzed with objective measures based on East Asian theory. The purpose of this study was to analyze the biopsychological features of seven animation characters in Pororo the Little Penguin, which scored unprecedented success in Korea, with clinically validated and standardized measures of Sasang typology.MethodsForty-one graduate students completed a survey examining body mass index (BMI) and Sasang Personality Questionnaire (SPQ) of seven characters in Pororo the Little Penguin after watching three selected episodes. The differences in physical appearance and psychological traits among animation characters were analyzed with analysis of variance.ResultsSPQ and BMI showed distinctive biopsychological features of seven animation characters. Pororo (28.29 ± 6.38 and 36.61 ± 3.09) was a typical So-Yang type boy, Petty (20.98 ± 4.07 and 31.66 ± 4.59) was a typical So-Yang type girl, and Loopy (28.05 ± 6.60 and 22.78 ± 4.78) was a typical So-Eum type girl in terms of BMI and SPQ, respectively. The BMI and SPQ of Poby (41.10 ± 4.26 and 22.32 ± 3.48) and Harry (19.63 ± 5.17 and 37.61 ± 2.40) showed the most obvious contrast.ConclusionThis study showed that SPQ and BMI are useful objective measures for analyzing the biopsychosocial features of animation characters as well as patients. The interdisciplinary research methodology of Sasang typology suggested here would provide useful tools for educating healthcare professionals and the general public about Korean medicine, and also contribute to the development of animation characters.

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Section: Discussionmentioning

confidence: 99%