An Analytical Study on Digital Transformation in the Poland Hospitality Industry

Abstract

COVID-19 has exerted a huge impact on the hospitality; the digital transformation was one of the most prompt and the most solutions that guarantee businesses' survival in the light of lockdowns and mobility restrictions imposed in a bid to limit the epidemic spread. Hence, this chapter sought to explore the impact of COVID-19 on the hospitality industry and hospitality industry's digital transformation in Poland, as well as to identify the obstacles that may stymie the shift towards digitalization in this industry. To this end, a literature review methodology was employed. The results revealed that COVID-19 induced a negative impact on the hospitality industry in Poland in 2020, but with the beginning of 2021 this industry began to recover gradually. Also, COVID-19 quickened digital transformation adoption. The results also indicated that a sound and effective digital transformation reduces costs and improves business' performance; however, digital transformation may encounter several hurdles such as lack of knowledge, poor digital infrastructures, and lack of digital experience.