2011 2nd International Symposium on Intelligence Information Processing and Trusted Computing 2011
DOI: 10.1109/iptc.2011.51
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An Analytic Network Process Model of Trust in B2C E-Commerce

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“…On the other hand, the results indicate differences in the magnitude and the relative importance for the relationship between familiarity and trust in technology compared to trust in provider. Generally, these results are in line with previous meta-analyses analyzing trust in online providers (He, 2011;Mou & Cohen, 2015).…”
Section: Discussion Of Main Resultssupporting
confidence: 91%
“…On the other hand, the results indicate differences in the magnitude and the relative importance for the relationship between familiarity and trust in technology compared to trust in provider. Generally, these results are in line with previous meta-analyses analyzing trust in online providers (He, 2011;Mou & Cohen, 2015).…”
Section: Discussion Of Main Resultssupporting
confidence: 91%