An Analysis on the Efficiency of Digital Marketing Strategies in the Context of Social Media Marketing (Smm)
Syed Salman,
Hemanth Kumar
Abstract:Social Media play a very crucial role in terms of marketing in current transforming world. The current study looks on Social Media Marketing (SMM) with an emphasis on platforms such as Instagram, YouTube, and Facebook. The study investigates user preferences and behaviours using a questionnaire-based technique, indicating that The two most common choices among social media users who are active are Instagram and YouTube. Notably, information-rich content, particularly in areas such as Entertainment, Health, and… Show more
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