An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers
Maisarah Hamizan,
Noor Hidayah Abu,
Mohd Fitri Mansor
et al.
Abstract:Companies make use of various strategies in order to attract new customers, retain existing customers, and differentiate their products from those of their competitors. Apple Inc. is a multinational technology company headquartered in Cupertino, California. The company specializes in consumer devices, software, and online services. Apple is the most valuable firm in the world, the fourth-largest vendor of personal computers by unit sales, and the second-largest producer of mobile phones as of May 2022. The iPh… Show more
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