An analysis of the brand content characteristics across high and low involvement product categories and their influence on information diffusion on Twitter

Vedanthachari, LakshmiNarasimhan; Niduthavolu, Saikiran; Sridevi, P. V.

doi:10.1504/ijbir.2021.10057208

IJBIR

2021

DOI: 10.1504/ijbir.2021.10057208

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An analysis of the brand content characteristics across high and low involvement product categories and their influence on information diffusion on Twitter

LakshmiNarasimhan Vedanthachari¹,

Saikiran Niduthavolu²,

P. V. Sridevi³

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An analysis of the brand content characteristics across high and low involvement product categories and their influence on information diffusion on Twitter

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