An Analysis of Self-Construals, Motivations, Facebook Use, and User Satisfaction

Abstract

Rare studies have focused on how and why people use social networking sites (SNSs) utilizing individual-level variables such as self-construals and social/nonsocial motivations. This study proposes that the self-construal construct provides a good instrument for measuring the relationship between people's understanding of self as a predictor of social computing (Facebook use) and satisfaction. A survey was conducted with students from a large western U.S. university. Results indicate that interdependent self-construal is associated with social-motivations to use SNS, and such motivations lead to satisfaction with SNS use. In contrast, independent selfconstrual failed to predict SNS use. This finding supports the need to examine the influence of "cultural self" and "social motivations" when interpreting social media use behavior. Suggestions for future research are addressed.

Impact of Facebook Addiction on Students Academic Performance

“…However the far stretching acceptance of facebook has raised an emerging concern among people regarding its damaging implications on the lives of undergraduates [16]. With over 800 million facebook users, 350 million people can easily access facebook through their cell phones [17]. With the advent of technology, access to these sites is not a problem [18].…”

Facebook Use and Gratıfıcatıons: A Study Directed to Determining the Facebook Usage of Generations X and Y in Turkey

“…Also, the features of SNSs' own nature explain why Facebook is popular among the youth. Research on SNSs usage have revealed motivations as: social surveillance, recognition, social link, photo sharing, profile editing, creating personal impression, entertainment, creating and developing social network (Köseo lu, 2012;Gülnar, Balc , Çak r, 2010;Joinson, 2008;Kim, Kim, Nam, 2010). Though the motivations and intensity of youth's usage of SNSs are known, it is thought that research related to determining the motivations of generation X are not sufficient.…”

The Influences of Personality and Motivation on the Sharing of Misinformation on Social Media

“…Social motivations were proposed as the cause underlying the popularity of social media (Kim et al, 2010). Besides general usage, socializing was also a salient motivation for news sharing on social media, since forwarding news with a few clicks is an easy way that allowed users to connect and converse with others (Lee & Ma, 2012).…”

“…The influences of status-seeking-related motivations were documented in social media studies, e.g., self-expression and Facebook use (Kim et al, 2010); self-development and reputation and Flickr photo sharing (Nov et al, 2009). Self-expression might also be implicit (e.g., in choices of topics and words) when comes to issues that people could not openly discuss (Shao, 2009).…”

“…For examples, Lee, Goh, Chua, and Ang (2010) observed perceived gratification factors (entertainment, socialization, and relationship maintenance) in the use of mobile information sharing and gaming applications. Kim, Kim, and Nam (2010) classified social motivations (communication with family and friends) and nonsocial motivations (entertainment, self-expression, professional advancement, and passing time) in Facebook use. Nov, Naaman, and Ye (2009) identified intrinsic (enjoyment and commitment) and extrinsic (self-development and reputation) motivations in Flickr photo sharing.…”