An Analysis of Multimodal Interaction in a Webinar: Defining the Genre

Abstract

From a Multimodal Discourse Analysis (MDA) perspective (Kress and Van Leuween,

Computer-assisted multimodal analysis research: A technical review of GRAPE-MARS

“…GRAPE-MARS (Ruiz-Madrid et al, 2023) is an open-sources, web-based online multimodal analytical software, and users can have access to it for free at https://mars.grape. uji.es.…”

“…uji.es. The two principal modules in GRAPE-MARS (Ruiz-Madrid et al, 2023) are "Workspace" and "Analytics". The first step of multimodal analysis using GRAPE-MARS (Ruiz-Madrid et al, 2023) is to select the "directory" to connect to the folder containing materials for the analytical project.…”

“…The two principal modules in GRAPE-MARS (Ruiz-Madrid et al, 2023) are “Workspace” and “Analytics”. The first step of multimodal analysis using GRAPE-MARS (Ruiz-Madrid et al, 2023) is to select the “directory” to connect to the folder containing materials for the analytical project. After that, the software can access and edit the files in the selected folder stored locally in users’ computers.…”

“…The designed affordances of the software are aimed at helping researchers establish links between low-level features of multimodal texts and higher-order multimodal semantic meanings by following specific workflows. Amongst many popular multimodal transcription tools (e.g., ELAN, CLAN, ChronoViz ), a new open-source multimodal annotation software for video analysis, GRAPE-MARS (Multimodal Analysis Research Software) (Ruiz-Madrid et al, 2023) has been recently launched by the research group, GRAPE (Group for Research on Academic and Professional English) at Universitat Jaume I. Modules in this software, including video library, video player, verbal transcription, audio representation graph, annotation library, annotation layers, and data analytics provide a conceptual space for researchers to operationalize, test and advance multimodality theories of their interests (O’Halloran et al, 2014: 1).…”

“…This technical review will first describe the organization and affordances of GRAPE-MARS (Ruiz-Madrid et al, 2023) by illustrating a multimodal analysis of a video via this tool. We will then highlight the principal functionalities that make this software efficient in supporting multimodal analysis.…”