An Analysis of Marketing Cost, Producer’s Share in Consumer’s Rupee and Market Efficiency of Marketing Channel of Prawn Fish in District Rohtak, Haryana
Abstract:Sent study was conducted in district Rohtak of Haryana state. In the investigation, 60 fish farmers, 5 traders, 5 wholesalers, 5 retailers and 10 consumers were taken. The most of produce of prawn was marketed to Andhra Pradesh, Tamil Nadu and Gujarat other states. The market chain from fishermen to consumers passes through a number of intermediaries: local traders, retailers and consumers. The presence of intermediaries or market functionaries leads to reduce the producer’s share in consumer’s rupee. There we… Show more
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