An Analysis of Malay-Sino Relations in Malaysia

Idris, Aida

doi:10.5539/ass.v4n2p3

Cited by 5 publications

(12 citation statements)

References 47 publications

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“…The Chinese and Indians constitute 24.6 and 8 percent of the population, respectively. Islam is integral to the Malays’ ethnic identity and is often regarded as synonymous (Alatas, 1977; Idris, 2008). Other ethnic groups practice their religions freely, including Buddhism, Hinduism and Christianity among others.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…As a result of British colonial divide-and-conquer policies, the ethnic groups in the Peninsula were separated, with most of the Malays remaining in rural areas as fishermen and farmers and discouraged from participation in any other economic activities (Alatas, 1977; Idris, 2008; Wan Husin, 2012). With such limitations, most Malays remained economically disadvantaged.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…With such limitations, most Malays remained economically disadvantaged. On the other hand, most Chinese were located in urban areas and encouraged to participate in business and commerce activities (Alatas, 1977; Idris, 2008; Wan Husin, 2012).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

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Consumer racism: a scale modification

Latif

Abdul‐Talib

2017

APJML

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Purpose Consumer racism describes the act of purchase discrimination based on ethnic and/or cultural differences. As the original consumer racism scale was developed based on a western context and environment, most of its items may be unsuitable for use in certain non-western countries. The purpose of this paper is to modify the existing consumer racism scale to include the elements of inter-ethnic relationships, historical occurrences and political situations, which are crucial in shaping and influencing racism in a multi-religion and multi-racial context. Design/methodology/approach After generating new items and retaining or removing others for a modified consumer racism scale, exploratory factor analysis (EFA) is performed based on 145 respondents followed by confirmatory factor analysis (CFA) based on 176 respondents. The modified scale, including two other related constructs (consumer ethnocentrism and consumer animosity), is then tested through structural equation modeling (SEM) using WarpPLS 5.0 and data from 495 respondents. Findings EFA and CFA results suggest that the modified eight-item consumer racism scale is applicable in a multi-ethnic scenario. However, SEM findings contradict previous studies; thus, discussion of the possible effects of consumer racism is based on two different approaches. Research limitations/implications Future research could be expanded into other ethnic groups and countries, and/or to different products, categories and brands. Originality/value The main contributions of this study are the validation of the modified measurement scale and demonstration of its applicability in a multi-ethnic scenario. The study is based on data from a multi-ethnic, multi-religion and multi-cultural country: Malaysia.

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Section: Conceptual Backgroundmentioning

confidence: 99%

Section: Conceptual Backgroundmentioning

confidence: 99%

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Consumer racism: a scale modification

Latif

Abdul‐Talib

2017

APJML

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“…Next, we examine the moderating effects of religiosity—whose effects can vary across individuals within a country—on the direct and indirect effects of materialism on life satisfaction. Using data from Malaysia, a collectivistic country of diverse cultures (e.g., Fontaine and Richardson ; Idris ), the possible effects of country‐related factors are largely controlled, a major problem in inferring cultural differences from cross‐country comparisons (e.g., Diamantopoulos, Reynolds, and Simitras ; Schwarz ; Wong, Rindfleisch, and Burroughs ).…”

mentioning

confidence: 99%

Materialism and Life Satisfaction: The Role of Stress and Religiosity

Baker¹,

Moschis²,

Ong³

et al. 2013

Journal of Consumer Affairs

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Materialism has been a topic of interest to consumer researchers for decades. This article explores the effect of materialism on individuals' life satisfaction using a large sample from Malaysia, a country with cultural diversity within a collectivist mainstream culture. The results suggest that the effects of materialism on life satisfaction could be indirect, mediated by stress and moderated by religiosity. The study helps to explain the mechanisms that account for the negative relationship between materialism and life satisfaction reported in previous studies conducted in many countries; it provides a blueprint and directions for further research.

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“…Malays are generally Muslims (Alatas, 1977;Idris, 2008;Zakaria et al, 2020) and can be identified through their physical appearance, including skin color, clothing and name.…”

Section: Methodology 31 Respondentsmentioning

confidence: 99%

An examination of ethnic-based consumer ethnocentrism and consumer animosity

Latif

Abdul‐Talib

2020

JIMA

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Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic groups in Malaysia. Design/methodology/approach The relationship between the constructs were analyzed using the co-variance-based structural equation modeling techniques with analysis of a moment structures version 21. Self-administered questionnaires were obtained from 325 Malay respondents in 2 Malaysian cities. Findings The results suggest that ethnic-based consumer ethnocentrism can negatively affect product judgment and product judgment can affect consumers’ willingness to buy. Two significant findings were rejected as the directions of the results were not as hypothesized. Research limitations/implications Future research could study other ethnic groups of different countries using specific ethnic related products and/or brands. Originality/value This research suggests that ethnic-based ethnocentrism and ethnic-based animosity are important factors for businesses to consider as both can affect ethnic consumers’ purchasing behavior. Depending on ethnic consumers’ perception toward a brand, a manager may face either an opportunity or a challenge.

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An Analysis of Malay-Sino Relations in Malaysia

Cited by 5 publications

References 47 publications

Consumer racism: a scale modification

Consumer racism: a scale modification

Materialism and Life Satisfaction: The Role of Stress and Religiosity

An examination of ethnic-based consumer ethnocentrism and consumer animosity

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