An analysis of key stakeholder policy perspectives in the proposed e‐cigarette regulations in New Zealand

Abstract

Issue addressedThe use of e‐cigarettes is increasing; New Zealand (NZ) has witnessed a rapid rise in consumption. Policymakers face a challenge to balance the impacts of regulation on those who use e‐cigarettes as a smoking cessation tool while protecting people who do not smoke from the harms of e‐cigarette use, particularly young people. Previous research has demonstrated varying perspectives on e‐cigarette regulation according to different stakeholders and interest groups. This study examined key stakeholders' positions on the drafted legislation to regulate e‐cigarettes in NZ.MethodsUsing written submissions made during public consultation in 2020, we conducted a content analysis to determine levels of support for e‐cigarette regulations. Submissions made by the e‐cigarette industry and the health sector were included for analysis.ResultsThe tobacco industry is heavily invested in ensuring that e‐cigarettes continue to be promoted and available in NZ with minimal restrictions. On the contrary, health organisations supported the introduction of regulations to reduce marketing to, and use of e‐cigarettes by youth and people who do not smoke.ConclusionsThe industry opposes restrictions using similar approaches employed against tobacco control measures. Despite perceptions of division, the health sector is generally unified in support of e‐cigarette restrictions.So what?Policymakers must protect public health policies from commercial interests and be cautious of opposition framed as public health concerns.

Promotions of vaping products near schools and central business district: A descriptive cross‐sectional study

“…Implementing and enforcing regulations such as limiting retail density, licensing, and prohibiting open displays could mitigate the potential effects of widespread availability and open display of vapes on youth vaping. Restrictions may receive pushback from the tobacco and vaping industries 21 or by those in the community who use vapes with the intentions of quitting/reducing smoking 22 but policies should be balanced in protecting public health.…”