An Analysis of Green Retailing for Sustainable Business Through Digital Technology Application in Indian Retail Market
K. Sivasubramanian
Abstract:This chapter aims to analyze the green retailing methods adopted in various retail business organizations for a sustainable environment. In this connection, retail business organizations have started using advanced technology for their day-to-day operational processes in the Indian retail industry. Green retailing processes such as billing the commodities, delivery of goods, digital signage, in-store digital security systems, pest controls in supermarkets, product briefing through digital standee and customer … Show more
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