An analysis of factors affecting selection of organic food: Perception of consumers in China regarding weak signals

Liu, Chunnian; Yan, Zheng; Cao, Dayu

doi:10.1016/j.appet.2021.105145

Cited by 33 publications

(68 citation statements)

References 69 publications

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“…Flanagan and Priyadarshini [24] explained that the asymmetry comprises of consumers' misunderstanding of sustainable information. According to Liu et al [50], information asymmetry becomes a determining reason that hinders consumers from SC. Therefore, corporate communication remains in question in terms of the impact toward SC.…”

Section: Sustainable Consumptionmentioning

confidence: 99%

“…Consumers' perception about sustainability consists of three criteria. Practice of SC is related to consumers' awareness or consciousness (C6) about environmental benefits [41,50]. In combination with commitment to environmental protection, the knowledge of environmental benefits contributes to the consumers' environmental consciousness.…”

Section: Lifecycle In Domestic Phasementioning

confidence: 99%

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Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

et al. 2021

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Sustainable consumption has been addressed in the literature in recent years, especially in relation to changing from a traditional consumption to sustainable consumption. Reducing environmental impacts from waste generation has been the focal point of sustainable consumption. However, a large number of attributes has caused a complexity in understanding which attributes effectively enhance the consumption. In particular, sustainable consumption has been facing a negative trend due to low levels of knowledge about packaging’s environmental impact, failed communication which leads to misperception and irresponsible behavior. This study contributes to proposing a set of attributes for enhancing sustainable consumption in the Indonesian food industry, to fulfill the lack of understanding of the attribute interrelationships using qualitative information. This study proposes a set of attributes to enhance sustainable consumption with qualitative information by assessing the interrelationships among the attributes employing the Delphi method and fuzzy decision-making trial and evaluation laboratory method to provide causal and effect relationships. As a result, corporate communication, consumer perception, consumer behavior, and product packaging are major aspects for sustainable consumption enhancement. Corporate communication becomes a major driver to affect perception and behavior. This study proposes a managerial insight for the packaged food industry on improving several criteria including green marketing, green consumerism, verbal features, and importance of information.

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Section: Sustainable Consumptionmentioning

confidence: 99%

Section: Lifecycle In Domestic Phasementioning

confidence: 99%

Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

et al. 2021

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“…With the development of new media, consumers get more and more information from various media. Some studies believed that the more organic information consumers get from the media, the more they tend to buy organic food, which can improve the information asymmetry in the organic market (De- Magistris and Gracia, 2016;Liu et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19

2021

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Due to the influence of COVID-19, people pay more attention to the balance between human and nature and pursue more healthy, environmental and nutritional sustainable products (such as organic food). However, the mainstream consumption of organic food is far less, especially in developing countries like China. Therefore, it is urgent to take effective measures to promote the development of China's organic food market. This current study investigated the relationships between consumers' similarity (i.e., information anxiety, uncertainty, and sustainable consumption attitude), perceived values (i.e., functional value, health value, and environmental value) and organic purchasing behavior based on the Stimulus-Organism-Response (S-O-R) theoretical model and information similarity effect. And considering gender differences in consumers' similarity, perceived values and organic purchasing behavior. Meanwhile, the mediating effects of perceived values on the relationship between consumers' similarity and purchasing behavior were also discussed, considering the background of COVID-19. Data were collected using structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modeling was employed for data analysis. The results indicated the significant association of information anxiety, uncertainty and sustainable consumption attitude with perceived values. And perceived values and sustainable consumption attitude had a positively significant influence on purchase behavior. In addition, environmental value played mediating effects in the relationships between organic purchasing behavior and information anxiety, uncertainty and sustainable consumption attitude. And the impact of sustainable consumption attitude and environmental value on organic purchasing behavior differed in gender. The research not only provides novel insights for understanding organic consumption, but also provides reference for organic sellers to develop sales strategies and policy makers to formulate policies to guide organic consumption, which are conducive to promoting China's organic food industry.

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“…Economic, not ecological, criteria guide most farmers in their choices. Still, producers whose ecological awareness changes and willingly choose production technologies do not harm the natural environment [25].…”

Section: Introductionmentioning

confidence: 99%

Contemporary Challenges to the Organic Farming: A Polish and Hungarian Case Study

2021

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From year to year, there is an increasing demand for agricultural produce from certified organic farms. However, Poland and Hungary’s demand for this product is almost twenty times smaller than in Western European countries. The greater the demand by consumers for organic farming products, the more agricultural producers decide to switch from conventional farming to organic farming, and this farming is more environmentally friendly because it uses energy and natural resources responsibly, maintains biodiversity, maintains regional ecological balance, improves soil food, and maintains good water quality. This research aimed to compare the motives and barriers to running organic farms in Poland and Hungary, and the challenges farmers must face to undertake the trouble of running an organic farm. The research was carried out among 400 Polish and 400 Hungarian farmers running organic farms. For statistical calculations, discriminant analysis, as well as single-base and chain indices, were used. The main barriers for establishing organic farms: the necessity to adapt one’s farm to the EU requirements, using only natural fertilizers, low yields, the lack of proper advice, and a high degree of bureaucracy. Therefore, for organic farming to develop, further education is needed, both for farmers and consumers. An important aspect is improving the quality of the regulations and simplifying the administrative burden related to organic farming.

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An analysis of factors affecting selection of organic food: Perception of consumers in China regarding weak signals

Cited by 33 publications

References 69 publications

Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior

Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19

Contemporary Challenges to the Organic Farming: A Polish and Hungarian Case Study

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