An Analysis of Craniofacial Surgery Fellowship Websites and Social Media Presence

Abstract

Background: Applying to craniofacial surgery fellowship is a competitive process, and applicants may find it challenging to determine which programs are the best fit. We sought to evaluate the quality of information available on craniofacial surgery fellowship websites (CFWs), identify areas for improvement, and evaluate social media presence. Methods: Individual CFWs were identified from the ASCFS directory and Google search. Demographic information was collected from the ASCFS directory, and CFWs were evaluated for qualitative information. Social media presence was assessed by querying Facebook, Instagram, and Twitter for official and active accounts. Results: Thirty-one programs were identified. While most ASCFS listings included addresses (93.6%) and program coordinator contact (87.1%), only half included program director contact. The majority of CFWs included a procedure list (71.0%), research opportunities (58.1%), current fellows (56.7%), and didactic schedules (71.0%). Few CFWs included case logs (16.1%), call schedule (22.6%), salary/benefits (25.8%), and alumni information (38.7%). Regarding social media presence, only 3 craniofacial fellowship programs were on Facebook (9.7%), 2 on Instagram (6.5%), and none on Twitter. In comparison, affiliated plastic surgery residencies were more active on Instagram (64.5%), Facebook (38.7%), and Twitter (25.8%). Conclusion: There are several potential areas for improvement of CFWs, including maintaining an updated ASCFS directory of CFWs. Programs may consider adding information about case logs, call schedule, and alumni career path. Creating comprehensive websites and increasing social media presence would provide a valuable source of information to potential applicants and serve as an effective tool for recruitment.