An Analysis of Consumer Preferences among Wireless LAN and Mobile Internet Services

Abstract

Wireless data communication (WDC) services are increasingly penetrating the market. The two main alternative WDC technologies are wireless LAN and mobile Internet. Services based on these technologies display differences in quality attributes such as terminal device, data transmission speed, pricing scheme and so on. How consumers choose between these two alternatives will be determined by their preferences regarding such quality attributes. In turn, their preferences will affect the evolution of WDC services and related technologies. This study employs a conjoint analysis of consumer valuations of quality attributes of wireless LAN and mobile Internet services. Respondents rate hypothetical service alternatives featuring various combinations of quality attributes. By estimating consumer willingness to pay for the attributes of WDC services, the authors predict the evolution of WDC services and related technologies along various quality dimensions, make a comparison with the results of a previous study, and draw policy implications for national‐and company‐level R&D strategies.

A Rank‐ordered Logit Model With Unobserved Heterogeneity in Ranking Capabilities

“…The model can be used to analyze the preferences of individuals over a set of alternatives, where the preferences are partially observed through surveys or conjoint studies. Empirical applications describing preferences using the ROL model can be found in many fields such as voter preferences (Koop and Poirier, 1994), aging studies (Hsieh, 2005), marketing (Ahn et al, 2006;Dagsvik and Liu, 2006), school choice (Mark et al, 2004), demand for classical music (Van Ophem et al, 1999) and transportation studies (Kockelman et al, 2006;Calfee et al, 2001).…”

A Study on Determinants of Consumers' Choice of Mobile Data Service

“…[11,5] . 또한 LTE 서비스 시장조사 문헌들에 따르면 빠른 전송속도가 소비자들의 가장 큰 LTE 서 비스 선택의 이유라고 밝히고 있고 [12,10,1] , 이들의 대다 수(73%)는 LTE 서비스의 전송 속도에 대한 높은 만 족감을 보이는 것으로 나타났다 [12] .…”

“…Price is referred as exchange value of perceived quality [9] Price level is critical influencer affecting service adoption and usage intention [5,18,6] Smart phone users show relatively high dissatisfaction on service fee(50%) compared to low satisfaction on it(10.3%) [12] Trans. speed…”

Security Analysis and Implementation Leveraging Globally Networked RFIDs

“…One is the privacy protection between the tag and the reader, which takes advantage of ID encryption, prevention of location tracking and the countermeasure of tag being forged. The other is of the exposure of what the information server contains along with tagged items [6,7,8]. First of all, we will have a look about the exposure of information caused between tag and reader, and then discuss about the solution proposing on this paper.…”

“…Especially, in the mobile RFID environment, privacy problem is more serious since RFID reader is contained in handheld device and many application services are based on Business-to-Costumer model. The RPS (RFID user Privacy management Service) provides mobile RFID users with information privacy protection service for personalized tag under mobile RFID environment [4,8,9]. When a mobile RFID user possesses an RFID tagged product, RPS enables the owner to control his backend information connected with the tag such as product information, distribution information, owner's personal information and so on.…”