An analysis of consumer perception, emotional responses, and beliefs about mead
Mackenzie Gorman,
Allison Stright,
Laura Baxter
et al.
Abstract:SummaryMead is an ancient alcoholic beverage that lacks a large market share in Canada. This study aimed to identify consumer perception of mead, which sensory properties lead to liking and disliking of mead, and how participants would consume mead in their everyday lives. A sub‐objective was to evaluate the use of a written scenario on consumers' liking and emotional response to mead. Alcoholic beverage consumers (n = 122) were recruited to evaluate six commercial mead samples. Initially, consumers completed … Show more
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