The behavior of individuals, businesses, and government entities before, during, and immediately after a disaster can dramatically affect the impact and recovery time. However, existing risk-assessment methods rarely include this critical factor. In this Perspective, we show why this is a concern, and demonstrate that although initial efforts have inevitably represented human behavior in limited terms, innovations in flood-risk assessment that integrate societal behavior and behavioral adaptation dynamics into such quantifications may lead to more accurate characterization of risks and improved assessment of the effectiveness of riskmanagement strategies and investments. Such multidisciplinary approaches can inform flood-risk management policy development.